RAPP

London http://www.rapp.com

Disciplines

  • CRM/Customer engagement
  • Media planning & buying
  • Social

About

At RAPP, our goal is to invent the future of customer marketing. We work with our clients to innovate their marketing on an individual level, helping shape acceleration plans by rethinking their model, their communications and even their audience.

We know brands are built from a million little experiences and every single touchpoint has the power to impact and engage when adapted to the individual.

It’s why we believe fusing data with technology, and a whole heap of creativity, is the only way to invent the future of marketing. RAPP, and our award-winning data and technology division, Code Worldwide, are doing this day in, day out.



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Case Studies

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Case Study

Twitter Street

By RAPP

In 2020, Big Issue vendors were losing £100k in donations each week. As the face to face connections that Big Issue vendors rely on were no longer possible due to the global pandemic, we recreated those moments of humanity in a place we knew people were managing to connect with o

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Case Study

How our data-fuelled imagination made it a Christmas to remembe

By RAPP

Instead of a Christmas star, we followed the data. Social listening, search-trend analysis and our own cultural AI helped us find and predict emergent new customer behaviours

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Case Study

Wine cellar feeling

By RAPP

To prove that you didn’t need snobbery to enjoy a Sancerre, we swirled humour with a few drops of cultural zeitgeist. And to show that Laithwaites didn’t just bring cases of wine to your door, we delivered that Wine Cellar Feeling.

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Case Study

Staying In-In for the BAFTA TV Awards

By RAPP

Our brief was to get people talking about, and voting on, one of the most hotly debated topics in Britain. No, not BREXIT – Virgin Media’s BAFTA TV Awards. We had to elevate Virgin Media’s sponsorship creds and drive votes for the Virgin Media Must-See Moment award.

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Case Study

PayPal EcoSpeaker

By RAPP

0% interest for 4 months! Who could possibly have 0% interest in that? Well, for some of PayPal’s customers, this great deal hadn’t got them going at all. We’d been mailing and emailing for 5 months…and nothing. Zip, zilch, nada. How could we get them to listen to us?

  • Archived Case Studies