How advertising can meet the climate challenge

The industry is stepping up its action and sharing learnings from Ad Net Zero to accelerate change.

How Channel 4, Dove and the National Center for Domestic Violence used advertising to drive social change

By Georgie Moreton

Industry leaders shared how purpose driven marketing can create long-term change at Renew 2022 conference.

Advertising Association launches Talent Taskforce

By Nicola Kemp

The Advertising Association has set out a new plan to secure the most-skilled, most inclusive and most productive ad industry workforce

Gender, Ageism and Asian Talent

By Nicola Kemp

The All In Action Plan has revealed the next three actions for a more inclusive industry at RENEW 2022 today.

Empathy, equity and flexibility: your three starter blocks for a future-focused 2022

By Paul Wells, NABS

NABS’s Paul Wells on how to make the workplace work for your employees

What brands need to know about the ‘Shecovery’

By Nicola Kemp

To combat the ‘shecession’ global workplaces are stepping up initiatives that optimise the workplace for women, according to Wunderman Thompson’s annual trend report ‘The Future 100’

Tackling the advertising industry’s maternal talent crisis

By - Zara Gregory

In the latest in our Bloom EverydayActions series we ask how we can better retain one of our industry’s most precocious untapped resources: maternal talent.

British Heart Foundation and Saatchi & Saatchi shows research can save lives

By Georgie Moreton

“This is science” shows how BHF research has turned science fiction into reality

From Consumers to Citizens

By Nicola Kemp

Grant Hunter, Global Executive Creative Director at Iris, on advertising’s role in tackling the climate crisis and the power of marketing with a purpose.

How LinkedIn is leading a workplace revolution

By Nicola Kemp

Zara Easton, Head of Brand Marketing, UK at LinkedIn on the great resignation and why the brand is backing Changemakers

“Don’t do one thing 100% better, do 100 things 1% better.”

By Nicola Kemp

Kate Nightingale, Head Consumer Psychologist and Founder of Style Psychology on the power of human centric marketing.

The great resignation or the great reset?

By Nicola Kemp

The pandemic brought with it an unprecedented loss of control and progress, ahead of the launch of You Coach You, Sarah Ellis, the co-founder of Amazing If, explains why now is the time to embrace difficult conversations in the workplace.

Disney+ showcases diversity of content with new campaign

By Georgie Moreton

The EMEA-wide campaign from Leo Burnett and Disney+ showcases the wide range of content the streaming service offers.

BBH and Samsung welcome a new era of mobile gaming

The action-packed, futuristic ad celebrates Samsung’s new Exynos 2200 ‘next generation’ mobile processor that will enable a heightened gaming experience

McDonald’s and Leo Burnett showcase the Saver Menu for January

By Georgie Moreton

The yoga-themed film is the latest in the ‘like getting your money’s worth’ campaign

Above+Beyond and PROPERCHIP beat the January blues with vibrant film

By Georgie Moreton

The colourful animated film marks Above+Beyond’s first work for the snack brand.

“Everyone is seeing things from a new lens this year.”

By Nicola Kemp

Lisa Lugo, Vice President of Marketing Solutions, Live Nation UK on the role of perspective, connection, service and celebration in the wake of the crisis.

“Work is about what you do, not where you do it.”

By Nicola Kemp

Fiona Gordon, CEO of Ogilvy, on borderless creativity, putting your hand up and the power of doing things differently

“The creative industries need to understand how under threat we are.”

By Nicola Kemp

Elle McCarthy, Vice President of Brand at Electronic Arts on redefining creativity, getting comfortable with imposter syndrome and building diverse teams.

“We need to stop pretending everything is okay”

By Nicola Kemp

Laura Mignott, CEO of DFlash and host of the Reset Podcast on marketing’s reckoning and why leaders must take action to be on the right side of history.