How our data-fuelled imagination made it a Christmas to remember PayPal

The Christmas trading period is usually a well-oiled machine. But in 2020 usual rules did not apply. Travel, parties, gifting, donating – it was all different.

Instead of a Christmas star, we followed the data. Social listening, search-trend analysis and our own cultural AI helped us find and predict emergent new customer behaviours. Our strategy was to show those new ways to enjoy Christmas with PayPal and inspire more customers to find joy amidst the Covid-chaos.

It turned out there were lots of things people were happy to do differently, so our creative solution looked for the joy and celebrated the holiday season hacks that might inspire others to embrace new traditions and fresh, even better ways to do the holiday season – perhaps forever.