Disciplines
About
At RAPP, our goal is to invent the future of customer marketing. We work with our clients to innovate their marketing on an individual level, helping shape acceleration plans by rethinking their model, their communications and even their audience.
We know brands are built from a million little experiences and every single touchpoint has the power to impact and engage when adapted to the individual.
It’s why we believe fusing data with technology, and a whole heap of creativity, is the only way to invent the future of marketing. RAPP, and our award-winning data and technology division, Code Worldwide, are doing this day in, day out.
Connect
People
Clients
Insights
- Ownership
- Group owned
- Established
- 1986
- Number of Staff
- 401-500
- Turnover
- £70,000,000
Ethos
At RAPP, our goal is to invent the future of customer marketing. We work with our clients to innovate their marketing on an individual level, helping shape acceleration plans by rethinking their model, their communications and even their audience.
We know brands are built from a million little experiences and every single touchpoint has the power to impact and engage when adapted to the individual.
It’s why we believe fusing data with technology, and a whole heap of creativity, is the only way to invent the future of marketing. RAPP, and our award-winning data and technology division, Code Worldwide, are doing this day in, day out.
Culture
We built a strong culture that stands up for the individual. We champion our people as they stand up for the issues we care about as a business – ending violence against women, anti- racism, and sustainability. We have introduced a diversity strategist to make sure our work was inclusive of our clients’ customers; whilst also prioritising the all-important sustainability lens.
We continue to invest in our people and were delighted to be awarded Platinum status by the IPA (after four successive years of Gold) in 2021. We listen to our people and have reopened our offices while reinventing our working model to allow everyone to return on their own terms – and took a Summer Recess that gave our teams time back to focus.
Ambition
Creating value from every individual’s experience with a brand:
Data-led engagement
Using data to understand customers at an individual level. Mapping the moments that matter across the real customer journey on their pathway to purchase and preference.
Creative results
Making the content and creative experiences that have impact and move individuals to act in their millions.
Technology enablement
Deploying technology to create hyper-personalised, omni-channel communications and experiences at scale and speed. Closing the experience gap by closing the content gap.