Twitter Street Virgin Media

In 2020, Big Issue vendors were losing £100k in donations each week. And their biggest sales period – the run up to Christmas - was obliterated by lockdown. So at a time when the public couldn’t get to the high street, how could we bring the high street to them?  

With fewer opportunities to get out of the house, internet usage was soaring. As the face to face connections that Big Issue vendors rely on were no longer possible due to the global pandemic, we recreated those moments of humanity in a place we knew people were managing to connect with one another – social media. 

Twitter Street. With 350k followers, we had the power to connect vendors with a huge new audience. And we knew that Twitter would be the best social platform to get people talking about societal issues.  So Virgin Media took a back seat and let big issue vendors do the talking.