Wine Cellar Feeling Laithwaites

Laithwaites is the UK’s biggest direct-to-consumer wine retailer, with a distinctly middle-class, middle-England and middle-aged customer base. How could we attract a new, younger audience to Laithwaites, moving it from red-chino wearers to Instagrammers obsessed with Rosé o’clock?

We helped prove that you didn’t need snobbery to enjoy a Sancerre, we swirled humour with a few drops of cultural zeitgeist. And to show that Laithwaites didn’t just bring cases of wine to your door, we delivered that Wine Cellar Feeling. Showing a younger audience that Laithwaites wasn’t just for people who have wine cellars, but for normal people like them.