THE STRATEGY
If 0% interest for 4 months hadn’t got them buzzing, the enjoyment they could have buying all the stuff they wanted, just might. So, we chose to celebrate our offer. To amplify it. To give our audience something worth keeping. And above all, make it FUN!
THE RESULTS
The pack rocked our audience’s world with a significant uplift in credit customers:
· Customer engagement increased by a very cool 9%.
· Active accounts skyrocketed by a whopping 17%.
· The company saw record growth in new customers.
That’s a whole lot of PayPal parties started!
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PayPal EcoSpeaker
0% interest for 4 months! Who could possibly have 0% interest in that? Well, for some of PayPal’s customers, this great deal hadn’t got them going at all. We’d been mailing and emailing for 5 months…and nothing. Zip, zilch, nada. How could we get them to listen to us?
