We are Digital Natives, a social-first creative agency.
We blend content and commerce to unleash the power of social media for brands.
Amidst the rise of private label pesto brands, Sacla needed our help to re-establish their position as the nation's number 1 pesto.
Breville engaged Digital Natives to deliver two main objectives: amplify the distinctiveness of their brand in a typically commoditised, functional category on social media, and run full-funnel digital and social ad campaigns to promote their NPD pipeline throughout the year.
We created an unapologetically indulgent, bold and witty campaign: 'Now That's Seriously Gü', asserting that with serious taste comes serious consequences.
YAZOO wanted to shake up their media presence to help further penetrate their target demographic and drive rate of sale instores. We partnered with Alton Towers for an on pack promotion.
REN asked us to create a social-first campaign to celebrate their eco-credentials and commitment to being a cleaner brand.
Dermalogica asked us to create a campaign to promote their active clearing range and build brand affinity, whilst celebrating real bodies and individuality. We created the campaign 'Skindividual', a celebration of skin positivity recognising that everyone's skin is different.
With the campaign platform 'Great Coffee Made Simple', we created a suite of assets that spoke to consumers across multiple touchpoints, pushing Breville to #3 in the espresso market.
Yutaka wanted to dispel the stigma around Japanese dishes being complicated to cook and inspire people to try the cuisine at home. We created the organic content platform 'Start Your Japanese Adventure' to show people just how easy it is to cook at home with Yutaka's ingredients.
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