We are Digital Natives, a social-first creative agency.
We blend content and commerce to unleash the power of social media for brands.
To raise awareness of M&Y among new mums and become their preferred baby brand for nappies and wipes, we created a range of videos that shares M&Y’s customers bite size stories, providing reassurance and bringing a smile to new mums and the existing M&Y community.
Following last year's success, we partnered with Yankee Candle again to lead their Christmas social campaign this year, celebrating all those special traditions that make the festive period so magical - because nothing says Christmas quite like a Yankee Candle!
Eylure enlisted Digital Natives to grow their presence within the TikTok community by engaging and inspiring Gen Z with the creative possibilities of Eylure.
While other sleep sprays only help consumers stay asleep, Sleep Plus also helps users fall asleep. This Works approached social-first creative agency Digital Natives to grow consumer engagement with its newly reconceived sleep spray and highlight this unique feature.
The Breville Iced allows you to create an iced coffee that matches your mood and activity. Working out at the gym? Try a delicious iced black coffee. Time to own a night out? Then it’s espresso martinis all round! Breville will be there to let you Iced Coffee, your way!
We partnered with Yutaka to create a playful Olympics-based campaign. Using bespoke assets for Facebook and Instagram, this campaign aims to increase the awareness of Yutaka across key target audiences, as well as inspire people to cook Japanese food.
We partnered with Alton Tower for an on-pack promotion. To promote this we created a fully integrated campaign with our creative centered around customer consumption moments. Using our atomised production model we created bespoke assets for VOD, Youtube, and TikTok.
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