Campaign Showreel

Challenge

Amidst the rise of private label pesto brands, Sacla' needed our help to re-establish their position as the nation's number 1 pesto.

Our key objectives were as follows:

• Drive awareness of the Sacla' brand
• Increase rate of sale of NPD

Strategy

• Created new brand platform
• Devised an always on social strategy
• Bespoke content creation
• Dedicated paid & organic media plans

Solution

We revitalised Sacla’s brand with their first-ever integrated digital campaign, positioning them as a symphony of flavour, a crescendo of taste, an accent to your dish to really... Make It Sing! Speaking to the quality and expertise of Sacla’, we devised a suite of playful and engaging campaign assets for Facebook, Instagram and YouTube, as well as a series of press ads to promote their range.

Results