Mother is one of the world’s most respected, independent creative companies. We started around one table with three people, all of whom shared the washing up. 25 years on, Mother has offices in London, New York, Los Angeles and Shanghai. From fast moving retailers and brands with global scale, to local jewels with local needs; we create ideas that are embraced by popular culture and deliver more powerfully as a result.
Gousto is starting the year with a bang with an extension of the 2021 ‘Give It Some’ campaign. At the centre of the campaign is a takeover of the King's Cross tunnel, billboard domination in Waterloo, and sequential ads in Manchester to inspire the nation to 'Give It Some'.
Hey Britain, have some f***ing manners. Hospitality staff are in short supply this Christmas and they’ve had enough of people’s abuse. Next time you’re at the bar, please be polite. The campaign runs across press, social and bars this December, in support of Hospitality Action.
Stella Artois is raising awareness for the global water crisis through their new campaign, “Give the Gift of Time” created in partnership with Water.org. We took to the streets of NYC, famous for its iconic water tanks and street art, to highlight the issue of water disparity.
Stella Artois is raising awareness for the global water crisis through their new campaign, “Give the Gift of Time” created in partnership with Water.org and featuring Water.org co-founder, Matt Damon.
Following on from our Brawn Bears TV ad, our posters set out IKEA’s mission to make every home a haven. They show home as a place to seek shelter from everyday stresses, negativity and the pressures of work, and each execution was created by a different illustrator.
Clues, signs and a quest for answers...the fifth instalment of our global campaign featuring Zac Efron and Jessica Alba is 'A Riveting Mystery'. The films will run across digital, cinema and TV in 27 countries, supported by social media and OOH, as well as the Dubai hub website.
Uber Eats is returning with a third instalment of ‘Bring It’. Our courier is here to dish out some much-needed motivation with a twist. The TVC's are accompanied by OOH, digital and social to reassure people that whatever the week throws at you, Uber Eats are always there.
IKEA's latest TVC features a team of stacked teddy bears who use their brawn to protect a family’s precious home time from interruptions. The film champions the idea that every home should be a haven and is part of a wider campaign featuring radio, social and eye-catching OOH.
Next up in our campaign for Dubai Tourism, we’re travelling back in time. Jessica Alba leaves Zac Efron to embark on an enlightening journey in the fourth instalment of 'Dubai Presents'. The films run across digital, cinema and TV in 27 countries, supported by social media & OOH.
Sometimes, you need to go on a Holiday to find yourself. In latest instalment of our campaign for Dubai Tourism, Zac Efron meets... Zac Efron. Dubai Presents will run across digital, cinema and TV in 27 countries, supported by social media & OOH.
Entertainment is something humans have needed since the beginning of time. As we’ve evolved, how we get our entertainment has too; from fireside storytelling, to Shakespeare, to Saturday Night Takeaway. Now there’s a new era of entertainment. The era of TikTok.
Did someone say vaycay? To showcase the many side of Dubai, our latest instalment of Dubai Presents sees Zac and Jessica switch suitcases and itineraries in A Romance to Remember. The films will run across digital, cinema and TV in 27 countries, supported by social media & OOH.
You might not know it, but there are many, many sides to Dubai. How on earth do you showcase this multiplicity? We decided to do it via movie genres. Jessica Alba and Zac Efron act their way across the many genres of the city – starting with an adventure-filled Spy thriller.
KFC UK&I have been awarded top tier status for chicken welfare. Our campaign is both a corporate announcement about KFC’s commitment to treat their chickens better and a rallying cry for the whole industry to up its game. The ‘C Bomb’ conversation has just begun.
Did you know that making your pension green is 21x more powerful at cutting your carbon footprint than giving up flying, going veggie and switching to a greener energy provider combined? This mind blowing and little known fact is at the heart of our new campaign for MMMM.
In Spoke’s TV advertising debut, the brand unveils its newest hire; Jack ‘the not so standard’ Mannequin. Jack recounts his journey from being rejected from high-street stores to becoming the face of Spoke, a custom-fit brand helping men to find the right fit.
Doritos #MakeYourPlay campaign invites snackers to express themselves freely & live a more playful life. The campaign includes an AR-powered activation to win gig & festival tickets. To enter, all you have to do is find the magic play symbol in OOH or on socials.
We’re helping Bloody Good Period in their mission to end period shame. The #NoShameHere campaign aims to remove the secrecy around both menstruation and menstrual products and spark conversations around period stigma - so that people can have the bloody good period they deserve.
We’ve all been in lockdown with only our four walls for company. But now, something different awaits. Our most recent campaign spanning TV, OOH and radio lets people know that whatever they have planned, Uber will get them there without the faff.
Going to eco-extremes to try and save the planet is a great thing to do, but for most of us, it’s not an easy thing to do. With IKEA’s affordable solutions, the power of change is in everybody’s hands. Because the real difference will be when we all change a bit for good.
innocent have got some big dreams to make the world a better place. This campaign launches their new positioning ‘Little Drinks, Big Dreams’, which is all about inspiring their drinkers to join them in improving the health of the planet.
With lockdown restrictions easing, IKEA’s new OOH campaign with TFL welcomes everyone back to the capital. Whether for work or for play, it’s finally time to put the baking to one side and get out and about. Let’s celebrate the freedom to choose home, or not.
There’s a lot of love for KFC out there. From colonel tattoos to KFC themed weddings, our chicken-loving nation expresses its love for those 11 secret herbs and spices in all sorts of crazy, amazing ways. KFC’s most recent campaign celebrates these outpourings of chickeny love.
ProQuo AI is the future of brand marketing, putting the power of AI at the whim of marketeers to grow and develop their brands. Rather than explain the complexity of how it works, this campaign shows how it feels when you use ProQuo AI. Simple, fast and easy.
With arguably the least appropriate slogan in the world right now, KFC are spreading their wings and trying others on for size for 48 hours. We promise to give them back.
It’s time to GiveTheWorldAShot. Our latest work for Crowdfunder and UNICEF aims to ensure that 2 billion vaccines can get to those in the world who need them the most. It’s easy to get involved at VaccinAid.org
Lion Cereals are searching for the ultimate jingle…because the King Of The Jungle needs the King Of The Jingle. We created a series of short music videos and jingle submissions to kick off the search in this pan-European campaign.
At a time when the world could definitely do with a little more fizz, our new brand campaign featuring UK artist and comedian Michael Dapaah celebrates the Pops, Clinks, Fizz and Ahhhhs of drinking a Pepsi.
We’re all born with 2.5 billion heartbeats to spend. That makes you a billionaire. Question is, how will you invest your fortune? In this new campaign for Stella Artois, the legendary Lenny Kravitz shares some meaningful investment advice on the things that make life truly rich.
Calling all mid-week cupboard cobblers – the kingpins of the recipe box delivery world, Gousto, are here to save you. With 50 recipes to choose from every week, there’s no excuse not to become a rock star of your own cuisine. So, if you’re going to cook, Give It Some.
IKEA’s new campaign encourages us to think differently about the sustainable benefits of living life more thriftily, using less energy and wasting less food. Because who said the F word was bad?!
KFC brings Christmas to the table with a twist on the brand’s iconic buckets and boxes. All with illustrations by Ilya Milstein.
Samsung have collaborated with soul musician Samm Henshaw on an exclusive track for the second instalment of its ‘Inspired by a True Photo’ platform. ‘All Good’ was based solely on a photo taken by a Samsung user using #withGalaxy. Head to Spotify for some feel good vibes.
A burger designed to be smothered in KFC gravy? Yes please. To launch this KFC Christmas Special we created a campaign where we covered everything we could think of in a very generous helping of the delicious sauce. Why? Because everything tastes better with gravy. Fact.
At the end of an ‘unprecedented’ year, Mother is helping Uber to say an unprecedented thank you to the UK’s NHS heroes. Uber is delivering free rides & meals for NHS staff along with messages of thanks from the public with #GratefulUK.
Our new campaign for Greenpeace sheds light on the devastating global consequences of industrial meat production. ‘There’s a Monster in My Kitchen’ takes aim at deforestation across South America, and is brought to life through the experience of a displaced jaguar.
With more restaurants than ever, Uber Eats are bringin’ it in this campaign starring Kadiff Kirwan as our constantly interrupted courier.
Our new campaign with Samsung pushes smartphone camera advertising away from megapixels and focuses instead on what your photos can inspire. So, what better way to launch the campaign than with an advert inspired by the most mundane of photos – onions.
IKEA reminds the nation that the more you sleep, the more you get out of life.
In these Covid times, it seems that with great chicken, comes great responsibility. Cue, a chance for KFC to respond with a global message in their first-ever global campaign, addressing “the world’s least appropriate slogan” head-on.
Street art by world-renowned Studio Number One aims to remind and encourage social distancing whilst in pubs and bars. Using geometric patterns and bold, contrasting colours to help people reunite safely with friends and loved ones.
The Life Artois is used to describe a mindset, available at anytime and anywhere. It encourages everyone to savour every pleasure life serves up, accompanied by the people who matter most.
Castello encourages viewers to “feed your senses” with a trio of experts guiding us through how changing the dining experience by adding, seemingly unrelated, stimuli can profoundly affect taste experience.
‘Time to Connect’ highlights the importance of connections during lockdown. From online home workouts and cocktail making classes, to virtual dates and a return to old fashioned courtship, its users have spent the last few months learning to navigate the new virtual world.
We know you’ve been missing KFC. But it’s time to step away from the spice rack. We’ll take it from here.
KFC is bringing some clucking great entertainment for Instagram Live, with the KFC Clash. Well-known personalities will be pitted against one another in a bid to re-create one of the Colonel’s iconic recipes from home, whilst raising money for Comic Relief.
When you’ve had your hands full of the Colonel’s Original Recipe chicken, there’s really only one thing to do…
Today, age, gender and fashion stereotypes still appear in film and media. We're saying goodbye to stereotypes and hello to a world of Zerotypes; where everyone can be anything they want to be, no matter their age, gender or style…because stereotypes are so out of fashion.
Uber Eats’ first UK brand campaign ‘Bring It’ stars Guz Khan as the courier who brings you food and a dose of positivity…
Tooth Fairy shows the transformative effect TV advertising has on a business. Only this is not your average business...
KFC, the chicken aficionados, know that nobody really likes any of the turkey preparation or eating rituals at Christmas.
IKEA enters the Christmas ad arena with a wonderfully ridiculous take on the state of our homes over the holidays. The film shows a crew of everyday household objects come to life and perform a scathing diss track about a place that clearly isn’t ready for festivities.
A heart-warming campaign that celebrates the values of togetherness, like spending time with friends and family, sharing, caring, giving and spreading joy… Things that never go out of style.
In a world first, IKEA modified its Wembley storefront logo to feature “IKEA” in quotes – inspired by Virgil Abloh’s idiosyncratic trademark of putting quotation marks around different words.
IKEA’s collaboration with Sonos brings to life how sound can fill your home with feeling, we worked with award-winning immersive theatre company Les Enfants Terribles to create The Sound Affect. A free immersive theatre experience exploring the effect of music on the mind.
With a campaign that’s just as much your type on paper as in real life, Uber Eats and Love Island, the UK’s favourite summer show, are joined in holy sponsorship. #hungryforloveisland will be delivering you a tasty slice of humour and glamour each side of the show.
Whether you’re rocking double denim or going all in with budgy smugglers this summer, it’s time to dance past the haters and dress like nobody’s watching. Our new campaign for Zalando proudly declares ‘dress for yourself, nobody else’ - and start enjoying what makes you, you.
For many, 2019 has been dubbed “year of the vegan”, a time when aubergines, flax seeds and tofu have become the norm. It could be the worst possible time in history to launch a bacon burger…
IKEA loves the the things you hate. From furniture assembly to van rental, we highlight the services that’ll transform your shopping experience in these cheerful animations.
With great quality chicken at gob-smackin’ prices, KFC will have you shouting: ‘What The Cluck?!’ A series of bold films bring to life this Finger Lickin’ winning feeling, transforming surprised people into super-charged, dancing and dunking, animated chickens.
Featuring brand spokesperson Idris Elba, we follow a young Incredibles fan during a day with her grandad. He knows the best way to get her attention is to show off his own superpower, Sky Q's much celebrated voice control, much to his granddaughter's delight.
IKEA’s newest Greenwich store is its most sustainable ever. In a bid to further reduce IKEA and its customers’ carbon footprints, a bespoke outdoor campaign repurposes posters as directional signage, encouraging people to travel to the store in the most sustainable way: on foot.
It’s time to ditch the (sand)wich and twist things up. This is lunch with a twist. The colonel with a twist. KFC with a twist. Now that’s how you launch the new Twister wrap from KFC and well, it’s Finger Lickin’ Twisted.
Forget the flowers for Mother's Day 2019 - Elvie wanted to give new mums a bigger and breastier gift. We inflated five giant breasts, all of varying size and skin tones, across London, inviting anyone who has ever felt shamed or confined when feeding in public to #freethefeed.
Join Colonel Harland Sanders on a trip through Chicken Town. A place where a legion of KFC imitators try their hardest to match the great man’s Original Recipe chicken. They come up short, of course, because when all’s said and done, KFC is only available at…well, KFC.
A suicide prevention campaign handwritten by those who understand best. Men who have come through dark times themselves spread words of hope to encourage men in a desperate situation to seek help.
To celebrate the launch of IKEA Greenwich, IKEA's most sustainable UK store, we teamed up with local artists to create a series of incredible animal homes using upcycled IKEA furniture. Now all of our new neighbours can enjoy an amazing home. Even our furry and feathered friends.
To help promote the most sustainable IKEA store ever, IKEA Greenwich, we launched special up-cycled wallets made from bouncing castles and the iconic FRAKTA bag straps. Each has a TfL Oyster Card pre-loaded with £5 to encourage people to travel to the store by public transport.
IKEA caused quite a splash with their giant SMÅKRYP boats, which use cutting-edge technology to suck in plastic and other rubbish as they sail. The activity was part of a series of events celebrating the opening of their most sustainable UK store yet in Greenwich, London.
With a fair fixed fee, great customer service and a dedicated local estate agent - it’s a pretty smooth move to use YOPA. In fact, selling your home with YOPA is so smooth that nothing else will ever compare.
There’s nothing more reassuring than the soulful smell of KFC gravy. That’s why this Blue Monday, the saddest day of the year, KFC gave their gravy-loving fans the chance to fill their homes with the indulgent aroma, courtesy of a KFC Gravy scented candle.
63% of people are unhappy with the amount of sleep they get. IKEA are here to change that, by helping the nation to sleep better and for longer.
Rang-tan’s story prompted over 1,000 schools to contact Greenpeace, and thousands of children have supported Rang-tan with letters, stories and films of their own. We brought together children across the country in one unified voice, demanding companies deliver on their promises.
Debenhams celebrates the joy of giving a thoughtful gift to your loved ones this Christmas.
Turkey can have its 24 hours in the spotlight at Christmas, but chicken rules the roost, year-round.
‘Pumping. Unlpugged’ celebrates what the new Elvie Pump means for breastfeeding mums.
Greenpeace brings the rampant destruction of rainforest habitat to grow palm oil into the spotlight
For the first time in 40 years, we get to meet the man behind the logo. The original Colonel Sanders
How do you get people to be more daring with textiles? With the help of some ghosts of course.
The latest No7 Ready work shows age-defying surfer, Lisa Andersen scaling a mountainous wave.
MoneySuperMarket have recruited the British hero Action Man for their latest spot.
A tale of two best friends hails the launch of the new Nokia 7 - a phone we can truly rely on.
No Chicken? It was a national news story, and it demanded an equally noteworthy response from KFC
The world isn’t always sunshine & roses but the optimistic folk at innocent see things differently
Three online videos in which a mixologist shares cocktail recipes using KFC gravy
What better way to burn off the indulgence of Christmas than with some whips, chains and blindfolds?
The Xmas KFC bucket is celebrated by bringing a collective together through a step dance performance
NOTHS uses memorable family anecdotes to inspire viewers to gift more thoughtfully.
Our new campaign brings the magic of celebration to different everyday moments we've all seen before
When a mum suffers the indignity of being exposed, the least you can do is buy her a thoughtful gift
Masters of the Universe, He-Man & Skeletor are back with an epic rendition of an 80's classic...
See the power that makeup gives Olympic fencer Monica Aksamit in this new spot for No7.
Three things matter to KFC: The Chicken. The Whole Chicken. And Nothing but the Chicken.
Lion Man is where we learn how to relax into greatness, learning from a wild and beautiful creature
They tried to ban them from the public eye. But nothing can stop these mamas… #PyjamaMamas
Summer- short, but a pretty special time of the year. Isn’t it about time we all celebrated it?
Stunt double Amanda Foster stars in the latest No7 Age-Defying Serums campaign
The world's first social soap opera: a tale of when steamy met creamy - when Coffee met Baileys...
In this new spot, Monkey considers a spring clean. But he's quickly persuaded to 'Keep it Tea'...
Our new campaign celebrates Boots' specialists & their impact on the nation's health & wellbeing.
It's the everyday moments that truly matter and that make life wonderful #WonderfulEveryday
In partnership with Skype, IKEA puts Britain's storage to the ultimate test...
Alessandra Ferri & her 19-year-old self star in the No7 Lift & Luminate Age Defying Serum campaign
Sassy Dave and Sensual Colin meet in an #EPICDANCEOFF in our latest work for MoneySuperMarket
There really is no bed like home. See Mother's award winning 'Beds' spot for IKEA. Part of 'The Wonderful Everyday; Campaign.
Building on last year’s incredible ‘Cancer we’re coming to get you!’ campaign we bring you 'Poem'. A rousing call to arms to join the pink army!
Dave feels so epic after saving money on his car insurance that he cant help but start his own personal celebration.. #epicstrut
A group of T-shirts go on a epic journey, through various inhospitable places, to find their perfect home.
Mother's heartwarming Christmas spot for Boots celebrates the special people in our lives. Tissues at the ready, it's a tear-jerker.
Regress to your childhood watching Mother's nostalgic Christmas spot for Halfords. On the big-present-giving-day 'Does Anything Beat a Bike?'
They say you should never work with animals or children. However Mother's latest spot for MoneySuperMarket.com goes against that maxim...
Mother's latest 'Keep On Rollin’ spot for Halfords expresses the joy of hitting the open road, even if your journey just takes you to Congleton
Mother’s ingenious new spot for IKEA showcases how the new METOD kitchen range fits around family life in the most dazzling and dizzying way.
Mother's latest spot for Castello puts the 'art' in artisanal cheese. The new campaign creates a unified brand style for all Castello cheeses.
Mother's parody to the ever popular 'First Kiss' film called 'First Sniff' was an overnight internet smash. See for yourself just why that was.
Boots Mother’s Day spot celebrates the wonderful things our Mums do for us with a big personal ‘thank you’ message from the ones who love them.
Moneysupermarket's latest spot features entertainment icon Snoop Dogg. The advert is an extension of the feel good theme – Save Money, Feel Epic
In this installment of Halfords Wefit ads,we hammer home the real cost of a favour from 'The Gazman'. Halfords Wefit. Cheaper than a favour.
Mother has created 3 TV spots for Halfords Wefit fitting service. Each ad shows how sometimes getting help from a friend can come at a price...
To launch Smirnoff's new Apple Bite signature serve, Mother and Director Johnny Hardstaff created a quintessentially Smirnoff world of intrigue
Saving £300 with moneysupermarket.com feels so good, like Bill you'll want to go running with the wolves!(in Croydon it might end up being cats)
Mother's latest TV spot for IKEA shows how one doll and her son make the most of their one-room apartment thanks to clever IKEA storage solutions
Halfords first TV spot by Mother; cycling tribes race around the 'Tour de Britain' including MAMiL's (Middle Aged Men in Lycra).
Boots charming new Christmas ad shows real-life couples and relatives exchanging gifts, representing the new brand positioning 'Let's Feel Good'.
Megan Fox leads a group of geeky scientists on a mission to develop software to enable her to speak with dolphins, using her Acer Aspire S7.
Mother has created this joyful ad for IKEA in which children's toys come to life as the kids prepare for a party in their Ikea-furnished house.
'Bright Shiny Colours' toasts the launch of IKEA's 2013 Catalogue and all the fab new products inside it that can help bring your home to life.
The Story of Kiefer Sutherland's Hidden Passion. Brought to you by the Acer Aspire S5
Mother's interactive video for Boots 17 Cosmetics called ‘Tonight We’re Going Out Out’ featuring Mercedes http://www.17blowoutmascara.co.uk/
Mother has helped to create a short film for web-based charity Shift.ms which conveys the impact of a diagnosis with multiple sclerosis.
Mother have created the latest spot in the ‘You’re So MoneySupermarket’ campaign for the price comparison site. Click below to watch the ad.
Mother have created an online interactive demo for IKEA where a dancer tests ‘Party Proof Kitchens’ http://bit.ly/JBWYMj
To launch the HTC One we asked amateur photographer Nick Jojola to do his first fashion shoot. On a mobile phone, whilst freefalling at 126mph.
'Move to the Beat’ is an integrated campaign featuring the Coca-Cola anthem for the Olympic Games ‘Anywhere in the World’ by Mark Ronson.
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