Campaign Showreel

Challenge

Gü was the number one leader in the chilled desserts category, but it had lost its way. Losing market share to copycat own brand labels, they needed to reassert their position as the UK's #1 premium desserts brand.

Solution

We created an unapologetically indulgent, bold and witty campaign: ‘Now That’s Seriously Gü’, asserting that with serious taste comes serious consequences.

We positioned Gu deserts as so delicious they should come with a warning.

We used this strategy to create mouthwatering visuals and playful communications throughout the year.

Media Strategy

We served our content to customers across multiple digital touchpoints.

We created an integrated digital campaign which was activated across key seasonal moments including Valentine’ Day and Pancake Day. This was also supplemented by digital OOH activity to support key retailers across the UK and Europe.

Results

This campaign was a huge success, as can be seen below: