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VMLY&R Commerce UK

London www.vmlyrcommerce.com

Disciplines

  • Brand Activation
  • Digital
  • Shopper Marketing

About

We are the world’s most comprehensive Creative Commerce Company. Built on the commerce expertise of Geometry scaled through VMLY&R’s connected brand and customer experience promise.

We believe Commerce holds the most untapped creative potential to grow brands and people. So we’ve reimagined the way we work.

Using Living Commerce (TM) our proprietary way of understanding how, when and why people buy, we deliver engaging new commerce experiences that enrich lives and drive conversion everywhere life intersects with commerce.

We have 500+ clients in our Global Network. In the UK our clients include: Coca-Cola, GSK, Kimberly-Clark, HSBC, GORE-TEX, Shell, Diageo and Unilever.

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Insights
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Insights

Agencies’ role in navigating commerce growth

Econsultancy is forecasting that 52.1 percent of total UK retail sales will come from ecommerce in 2021, up from 44.8 percent a year prior. That means for the very first time, that the majority of retail sales for an entire country will transact online. With massive implications for all of us. Here are a few thoughts on how we’re helping our clients navigate through the complex world of ecommerce to create growth.

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Insights

Driving growth through Influencer Commerce

Influence is in constant evolution, and with evolution comes, once more, new opportunities for advertisers. For influence, the reign of relying on vanity metrics alone has passed. It is now possible to integrate influence into your conversion strategy in order to impact real business outcomes and maximize ROI. That is Influencer Commerce. We look at Mothers Day as an occasion to drive growth through Influencer Commerc.
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Reimagining Influencer Marketing

How to connect Likes and Commerce to drive business growth. Big social platforms are leveraging the latest influencer shift into e-commerce by adding new shopping & checkout features. We see this with TikTok Shop Now, Instagram Shopping from Creators, Instagram Branded Content, Pinterest and influencer e-commerce Apps. Our white paper explains how to navigate the new growth space of Influencer Commerce.

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Reinventing for Resilience

Our Chief Digital Officer Debbie Ellison comments in an e-commerce piece for Raconteur. 2020 has forced companies to invest heavily in ecommerce and the smartest are realising innovation must continue if they want to drive online business growth further
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Never waste a good crisis

How to turn a retail crisis into an opportunity. Michelle Whelan, CEO of Geometry UK speaks about the reason today’s conditions are perfect for retail innovation, explaining how you can turn a crisis into an opportunity. Now is not the time for companies to play safe. Innovation is essential. The real question is: can you innovate quickly and accurately enough to capitalise on change and unlock growth?
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Geometry: April Unboxed

As we journey our way through COVID 19 and look to the future, we explore the impact on the retail industry and consumers through a number of thought leadership pieces. As WPP’s end-to end Creative Commerce Agency, we’re on hand to help businesses and brands navigate these challenges.
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Commerce in the time of the COVID-19 crisis - PART 2

In Part Two of our Creative Commerce trends series, Geometry looks at the five ways marketers and brands are reimagining existing channels and business models to maintain positive relationships with consumers during this time.
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Commerce in the time of the COVID-19 crisis

Inspiration for marketers and brands. Like everyone, we’ve been absorbing the news and commentary that surrounds Covid-19 coverage and reaction. One of the recurring themes is the massive impact this pandemic is having on commerce. The role of Commerce in our lives was already becoming omni-present. Now, it is an essential part of our protection and survival, and one of a few public freedoms we still have: supermarket and pharmacy trips and of course, online buying.

Events