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VMLY&R Commerce UK

London www.vmlyrcommerce.com

Disciplines

  • Brand Activation
  • Digital
  • Shopper Marketing

About

We are the world’s most comprehensive Creative Commerce Company. Built on the commerce expertise of Geometry scaled through VMLY&R’s connected brand and customer experience promise.

We believe Commerce holds the most untapped creative potential to grow brands and people. So we’ve reimagined the way we work.

Using Living Commerce (TM) our proprietary way of understanding how, when and why people buy, we deliver engaging new commerce experiences that enrich lives and drive conversion everywhere life intersects with commerce.

We have 500+ clients in our Global Network. In the UK our clients include: Coca-Cola, GSK, Kimberly-Clark, HSBC, GORE-TEX, Shell, Diageo and Unilever.

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People

Clients

Case Studies

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Case Study

Carverter - How a truly independent electric and hybrid car buying experience got people to switch

By VMLY&R Commerce UK

There are 32 million cars in the UK & by 2040 new legislation means everyone will need to switch to a low or zero emission vehicle. Using a world first algorithm we created a platform that allows people to convert their current car into an equivalent low or zero emission vehicle.

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Case Study

Bootiques - How to change perceptions and recruit new shoppers

By VMLY&R Commerce UK

Christmas is a key trading period for any retailer. As a veteran of the high street Boots had become synonymous with 3 for 2’s but was failing to attract younger more promiscuous shoppers. They needed consumers to reappraise the Boots offering.

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Case Study

Light & Free X Orla Kiely

By VMLY&R Commerce UK

In an execution exclusive to Sainsbury's, we targeted 25-35 year old consumers with a personalisation and sampling activation, in order to try and get them to consider Light & Free in their repertoire and buy it.

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Case Study

Denial vs Day Nurse

By VMLY&R Commerce UK

We uncovered a new layer of behaviours to deeply understand the journey that cold & flu takes us on, highlighting our 'Groundhog Day' behaviour in order to change it.

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Case Study

Every Pin Tells a Tale

By VMLY&R Commerce UK

Creating a portal from the pin, to the muddy trenches 100 years ago.

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Case Study

Behind Closed Doors

By VMLY&R Commerce UK

We created a new and inspiring way to engage retailers on the importance of the MHRA approved 'switch' of Viagra from being a prescription-only drug, to over the counter.

  • Archived Case Studies