Sign in Register
Search Creativebrief

Begin typing to see results

Total Media Group Ltd.

London www.totalmedia.co.uk

Disciplines

  • Digital Media Planning and Buying
  • Media planning & buying

About

Welcome to The Behavioural Planning Agency.

We are an independent international media agency that connects brands to people.
We create media plans built around the knowledge of people’s behaviour. We do this by deploying a full range of research capabilities, from ethnography to neuroscience to behavioural economics to data analytics. It’s through this approach that we deliver authentic, creative and effective media solutions that match the behaviour of real people.

Connect

People

Clients

Insights
View Insight
Insights

How to use behavioural science to drive charitable behaviour

Using behavioural science, charities can close the gap between people's intentions and actions and drive higher charitable giving as a result, writes our head of behavioural planning Will Hanmer-Lloyd.
View Insight
Insights

The benefit of (sometimes) disappointing your customers

Behavioural science shows us that we become more addicted to something when a good outcome isn’t guaranteed. Our head of behavioural planning, Will Hanmer-Lloyd discusses why in his latest Mediatel article.

View Insight
Insights

Make your office greener with behavioural science

Exploiting the subtle psychological quirks that define human behaviour can make office workers act much more sustainably, writes our head of behavioural planning Will Hanmer-Lloyd.
View Insight
Insights

Behavioural myth busters: Humans are not changing

Our behaviour is largely driven by imperatives that we have developed through evolution, writes our head of behavioural planning Will Hanmer-Lloyd in his latest Mediatel article.
View Insight
Insights

Behavioural myth busters: moral licensing

Do something bad, and you're likely to compensate with a good deed - or vice versa. Here, our head of behavioural planning Will Hanmer-Lloyd explains how advertisers can use this behavioural quirk to improve targeting.
View Insight
Insights

There are no universal rules for influencing people

Our head of behavioural planning, Will Hanmer-Lloyd argues that there are no universal rules for influencing people in his Mediatel article. Have a look at this article and more on Mediatel: https://mediatel.co.uk/newsline/profile/William%20Hanmer-Lloyd
View Insight
Insights

Behavioural myth busters: audience decision making

In his third myth busting article for Mediatel, Will Hanmer-Lloyd speaks about why we should focus more on context and mood when targeting audiences. Have a look at this article and more on Mediatel: https://mediatel.co.uk/newsline/profile/William%20Hanmer-Lloyd
View Insight
Insights

Behavioural myth busters: Self-reported data

Will Hanmer-Lloyd's second Mediatel piece looks at self-reported data, discussing whether this is accurate or if we should take it with a pinch of salt. To read more of Will's behavioural myth busters series with Mediatel, take a look here: https://mediatel.co.uk/newsline/profile/William%20Hanmer-Lloyd

View Insight
Insights

Why is behavioural science important to advertising?

Will Hanmer-Lloyd, Head of Behavioural Planning at Total Media, is currently writing a monthly series for Mediatel examining the ways behavioural science challenges some of the historic approaches of the ad industry. Take a look at his first insight, which introduces why behavioural science is important to advertising. All of Will's insights are available on Mediatel: https://mediatel.co.uk/newsline/profile/William%20Hanmer-Lloyd

Events