Welcome to The Behavioural Planning Agency.
We are an independent international media agency that connects brands to people.
We create media plans built around the knowledge of people’s behaviour. We do this by deploying a full range of research capabilities, from ethnography to neuroscience to behavioural economics to data analytics. It’s through this approach that we deliver authentic, creative and effective media solutions that match the behaviour of real people.
Wholefoods Market wanted to be the go-to store for the best quality traditional Christmas festivities, alternative Christmas feasts and gifting for the ultimate foodies by showcasing their delicious food menu ideas on mobile ads near stores for people on the move
We needed optimum reach for this campaign so we planned large roadside towers in London, Manchester, Leeds and Birmingham, with the bulk of the campaign across Road and Rail Digital. Culminating in a bus wrap both interior and exterior running on a London bus route for 4 weeks.
We wanted to expose Docks Bruxsel to commuters, visitors and shoppers across Brussels. We wrapped the tram for the duration of 'Elephants' event on Route 7, helping it reach this audience as well as the city dwellers who are less likely to travel further out to shop.
A campaign to generate higher awareness and increase TikTok's overall user base.
We used Sky's unique data sources to ensure that we were reaching the right audiences on the channels and in the programmes they watched, as opposed to just buying demographics. In addition to that we targeted those who buy some of the rival brands to Young's regularly.
Making an impact with bargain-minded Londoners, Icon took over the front of Time Out to promote themselves to the city.
In Nakd's first UK TV ad, we see how mind-blowingly tasty their Nakd bars are!
In their first UK TV ad, Carabao show why they are the perfect drink for people with bonkers lives.
Santa Maria partners with Jungle Creations to show consumers new, twisted recipes to try out.
Experience the feeling of what it is like to get kwiffed in their latest campaign.
Nakd launches an edible billboard to showcase their delicious range of wholefood alternative snacks and invites consumers to ‘Find Your Fave’.
As an official sponsor of the 2015 Rugby World Cup, Puressential take over the adgates at Twickenham to promote their muscle and joint roller.
Cycling e-tailer Wiggle uses facial recognition software to optimise its video content towards audiences who are responding favourably to an ad
Tate Modern combines rich media and programmatic targeting to promote performance arts to European audiences
Florette kicks off campaign to show the versatility of their new Baby Kale product with a range of adverts across digital, social and press.
Total Greek Yoghurt activates new creative to illustrate the versatility of their yoghurt, airing the ad across TV, VOD and Video channels.
V&A’s artwork for their Alexander McQueen:Savage Beauty Exhibition is in pride of place at Oxford Circus to coincide with London Fashion Week.
The ENO gets experiential ahead of Indian Queen production through the use of plug and play OOH sites across London.
Award-winning Tate Britain digital out of home campaign marries beautiful works of art with real-time weather, travel and tourist information.
Comedian David Schneider live-tweets from the ENO account to demystify the first night of the French opera and show opera is fun and accessible.
A multichannel TV launch strategy to promote Fruyo across its core audience and support Supermarket listings has seen sales increase every month.
Innovative series of ad funded programming with Absolute Radio, celebrating Bowie & providing a dedicated environment to showcase the exhibition.
A partnership with ITV asserted TOTAL as the only authentic Greek yoghurt in the UK with early results showing a significant uplift in sales.
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