Welcome to The Behavioural Planning Agency.

We are an independent international media agency that connects brands to people.
We create media plans built around the knowledge of people’s behaviour. We do this by deploying a full range of research capabilities, from ethnography to neuroscience to behavioural economics to data analytics. It’s through this approach that we deliver authentic, creative and effective media solutions that match the behaviour of real people.

Total Media is an award-winning independent media planning & buying agency which was founded by Mike Sell in April 1982 with a mission to shake up a network dominated industry.

37 years on and we are still proudly independent and Mike is still our Chairman, however we are now over 100 strong, with 3 UK offices in London, Manchester and Solihull, as well setting up a joint venture in Munich with Mediaplus, Europe’s largest independent media group.

Even though our company has grown a great deal, our core values still remain true to this day:

We are adventurous: Bring it on! We’re bold with our decisions, we try new things and we push boundaries.

We value independence & individuality: The way we trade, how we work and the partners we work with means our clients stand out from the crowd and shine.

We act with integrity: We do the right thing – even when nobody is looking.

We are a team: We enjoy what we do, we work collaboratively with our clients and partners and have fun doing it together!

On top of our core values, we believe in building a work environment based on trust. A big part of making this happen is our agile working culture which gives our people control over the way they work.

We believe in providing a work environment in which people can achieve a balance between their work and outside interests, and agile working is an approach to getting work done with maximum flexibility and minimum constraints. It means we truly become focused on what we do and our delivery, rather than on the hours we work.

To connect brands to people through behavioural planning.