Welcome to The Behavioural Planning Agency.
We are an independent international media agency that connects brands to people.
We create media plans built around the knowledge of people’s behaviour. We do this by deploying a full range of research capabilities, from ethnography to neuroscience to behavioural economics to data analytics. It’s through this approach that we deliver authentic, creative and effective media solutions that match the behaviour of real people.
Despite Young’s being the largest and oldest producer and distributor of seafood, they found themselves continuously outspent by their key competitors who are on TV all year round. To tackle the competition, Young’s were after a new approach backed by insight.
Although La Famiglia Rana had successfully relaunched in the UK in 2018, sales were largely being driven in the South and they wanted to deliver near immediate sales uplift in the North on a modest budget.
On this campaign with TikTok, we needed to generate higher awareness and increase TikTok's overall user base in Europe.
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