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MSQ Partners

London www.msqpartners.com

Disciplines

  • Advertising/Creative
  • Integrated marketing

About

We're MSQ, one of the UK's fastest-growing marketing groups. We're a joined-up community of best-in-class agencies, helping brands earn Superior Emotional Capital to attract, convert, retain and grow valuable customers.

We're home to nine brilliant agencies, spanning Research & Insights (Freemavens), Brand Design Consultancy (Holmes & Marchant), Web & Digital Product Development (MMT Digital), Full-Service Digital (twentysix), PR & Content (Smarts), Customer Acquisition and Engagement (Stack), B2B Marketing (Stein IAS) and Full-Service Creative and Media (The Gate, Walk-In Media).

Clients can choose to work with our individual agencies or with a joined-up team designed specifically around their needs. And when their needs change, our agile model means we can quickly change too.

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Joined-up Thinking Magazine: The B2B issue

We’re delighted to share our very latest quarterly magazine. This issue is dedicated to the world of B2B, guest edited by MSQ B2B Chairman, Tom Stein, and featuring insights from our clients and leaders across MSQ. Topics include: - Modelling and Maximizing growth - The sights and sounds that make a forward-thinking B2B brand - Global to local: getting it right - Top tips to improve your brand’s digital experience - The evolution of brand strategy in B2B - Why VR is set to turn B2B outside-in
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Great CX starts with Brand EQ

Customer experience has been near the top of marketers’ to-do lists for some time – with many CMOs having anointed this the “age of experience.” Interestingly, though, a global study conducted in 2020 shows that IT is twice as likely to lead CX than any other function. Why IT rather than marketing? To mark the launch of MSQ B2B, MSQ’s Executive Director Kate Howe looks at why it’s time for marketing to take the CX lead, and why businesses need to put Emotional Intelligence at its heart.

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Joined-up Thinking Magazine: Redefining marketing challenges for a new era

So maybe 2021 won't simply brush all of 2020’s problems under the rug. But if there are any positives to come from seeing the rule book ripped up in the abrupt and shocking way that it was last year, it’s that you then get an opportunity to rewrite it, in a more powerful and forward-thinking manner. How? That's what's discussed in our latest edition of Joined-up Thinking, our quarterly magazine. From loyalty to creativity, privacy to production, we look at what 2021 means for marketers.
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Joined-up Thinking Magazine: The Covid edition

Introducing the latest edition of our Joined-up Thinking magazine, showcasing the very best insight and analysis from across MSQ. For this edition, the theme, unsurprisingly, is Covid. Our experts take a look at the opportunities and challenges that the pandemic is presenting businesses, changing the way they communicate, operate and activate.
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Time for bold brands to embrace the D2C opportunity

Covid-19 is leading more businesses to consider direct-to-consumer as a larger part of their channel strategy. Read our White Paper to find out how bold brands can fully embrace the D2C opportunity
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Coronavirus: Lessons from China – The show does go on

As the Western World begins an unprecedented period of remote working, Paul Galesloot, the Global CEO of MSQ's brand design consultancy Holmes & Marchant, reveals some of the key insights he picked up, following a similar eight-week period for MSQ's China offices.
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Agencies need to better engage their own to engage better with others

On the whole, agencies are better than most at encouraging people to use their creative and strategic talents for side hustles and other projects that go beyond the day-to-day client work. But agencies are under pressure, and facilitating these extra curricular activities are often the first things to go when times are tough. MSQ's CEO Peter Reid argues that, actually, it's during these periods when inspiring staff becomes more important than ever.

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So you're looking to sell your agency...

Private equity is responsible for an ever increasing amount of M&A deals in the marcom sector. For those rumoured to be involved in upcoming deals, what can they expect? Having just been through the process, MSQ's CEO, Peter Reid, offers some key takeaways, from the importance of finding a good advisor to sticking to your criteria when it's often enticing to take a deal early... This piece first appeared on The Drum: https://www.thedrum.com/opinion/2020/01/10/what-consider-selling-your-agency
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The 3 'Ps' crucial to holding group success

As large networks struggle to adjust to a new advertising landscape, MSQ CEO Peter Reid considers the opportunities available for smaller, more agile agency groups. What are the key principles required for those ready to make the leap?

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Are you ready to help your client through its 'Nike moment?'

We keep hearing that our industry has no future. But as brands like Nike have taught us, if you're diverse, adaptable and properly structured, then creativity can still shine through, Peter Reid writes in The Drum.

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The agency model that can prevail in 2018

2017 was an annus horribilis for the holding companies. WPP has seen its largest share price fall in decades and revenues at the big six fell on average 0.3% during the second and third quarter of 2017.
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How can medium sized brands get ahead?

Peter Reid explores how a good marketing strategy is essential to take a medium-sized brand to the next level.

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