MSQ Partners

London www.msqpartners.com

Disciplines

  • Advertising/Creative
  • Integrated marketing

About

We're MSQ, one of the UK's fastest-growing marketing groups. We're a joined-up community of best-in-class agencies, helping brands earn Superior Emotional Capital to attract, convert, retain and grow valuable customers.

We're home to nine brilliant agencies, spanning Research & Insights (Freemavens), Brand Design Consultancy (Holmes & Marchant), Web & Digital Product Development (MMT Digital), Full-Service Digital (twentysix), PR & Content (Smarts), Customer Acquisition and Engagement (Stack), B2B Marketing (Stein IAS) and Full-Service Creative and Media (The Gate, Walk-In Media).

Clients can choose to work with our individual agencies or with a joined-up team designed specifically around their needs. And when their needs change, our agile model means we can quickly change too.



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Clients

New Work

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New Work

AvaTrade

By MSQ Partners

Our creative studio Brave Spark helped AvaTrade create its first ever TV ad, featuring sporting icon Usain Bolt having a go at skydiving to encourage people to #BeMoreBolt and join the trading revolution.

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New Work

Buzz Bingo

By MSQ Partners

Our integrated campaign ‘Get Ready to Win’ encouraged online bingo players to practise their #WinFace, because Buzz Bingo are giving them more chances to win than ever before. We handled all creative and media for the campaign.

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New Work

Childline

By MSQ Partners

Our ad agency The Gate created 'Nobody is Normal' to let young people know that no matter how they feel inside, there is always someone they can talk to, and that they are not alone. Childline is here to help anyone under 19 in the UK with any issue they’re going through.

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New Work

Competitions & Markets Authority

By MSQ Partners

Be safe, not sorry. Introducing our digital and social campaign to educate and warn anyone who may be involved in a cartel.

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New Work

Electoral Commission

By MSQ Partners

We encouraged young people and foreign nationals in Wales and Scotland to register to vote, following changes to regulations. We used black and white photography of people representing the newly enfranchised groups, brought to life with contemporary typographical animations.

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New Work

Solace Women's Aid

By MSQ Partners

We used a new, innovative Twitter feature to raise awareness of hidden domestic abuse. Users initially see a photo of a seemingly happy couple, but when they click on the ‘hidden replies’ button, a video appears, showing what is in fact a controlling and abusive relationship.

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New Work

London Power

By MSQ Partners

We helped the Mayor of London launch a new energy company available exclusively for Londoners. The work uses a macaw to highlight that London deserves an energy company that stands out from the crowd. MSQ's The Gate led strategy and creative, and Smarts led PR activity.

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New Work

Office of the Public Guardian

By MSQ Partners

To raise awareness of a Lasting Power of Attorney (LPA), we created a series of films that show real life stories of those who are using an LPA to preserve their unique family bond.

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New Work

Small Change, Big Difference

By MSQ Partners

We transformed a London home with tonnes of food to highlight the huge amount of food waste generated by households in the capital each year. The stunt generated tons of coverage, and all edible leftovers were later donated to London charity City Harvest.

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New Work

Canal & Rivers Trust

By MSQ Partners

We're proud to be helping Canal & Rivers Trust transform into a wellbeing and wellness brand. Our campaign highlights the important role the Trust’s canals and rivers play in providing free-to-visit space that are, in most cases, just a short walk from people’s homes and offices.

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New Work

Anusol

By MSQ Partners

Instil Anusol as the nation’s empathetic, authoritative and expert piles treatment.

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New Work

Gay Times

By MSQ Partners

To raise awareness of the 2 in 6 LGBTQ people who attempt suicide.

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New Work

Electoral Commission

By MSQ Partners

A fully integrated campaign that positions registration on the electoral roll as a simple task

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New Work

The Electoral Commission/Crimestoppers

By MSQ Partners

Raise awareness of what constitutes Voter Fraud. Developed with our partners Gate and Stack Agency.

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New Work

Chiltern Railways

By MSQ Partners

Tactical Campaign to drive short-term ticket sales

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New Work

Ministry Does Fitness (Ministry of Sound)

By MSQ Partners

Who wants to be good all the time? We launched Ministry's gym brand with our #goodtobebad ethos.

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New Work

LDF

By MSQ Partners

Digitally-led campaign that has successfully built a marketing-led revenue stream for LDF

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New Work

Mamas & Papas

By MSQ Partners

Launching Mamas & Papas new loyalty programme and content hub M&P and Me.

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New Work

Scottish Government

By MSQ Partners

As STEM students graduate, the Scottish Government challenges them to do more and choose teaching.

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New Work

Labello

By MSQ Partners

Putting Labello at the heart of the action, as millennials celebrate amazing moments in their lives.

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New Work

Douglas & Gordon

By MSQ Partners

A campaign to grow awareness of D&G as London estate agents with superior intelligence and expertise

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New Work

Nivea Men

By MSQ Partners

Getting guys trying new Nivea Men Crème by showing them the potential of their ‘double Lives'.

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New Work

CCA Occasions

By MSQ Partners

twentysix created a fun piece of Christmas content bringing back many childhood memories for us all.

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New Work

NHS

By MSQ Partners

A digital campaign to remind people of the benefit from giving 'The Gift of Blood at Christmas.

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New Work

Chiltern Railways

By MSQ Partners

This new work for Chiltern Railways from The Gate London marks a significant departure from the previous look and feel for the brand.

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New Work

National Accident Helpline

By MSQ Partners

The ever-popular Underdog and his nemesis make a welcome return, this time the Helpline Service itself coming to Underdog’s rescue.

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New Work

Chiltern Railways

By MSQ Partners

High speed and efficiency from The Gate and Chiltern Railways, launching the Birmingham to London campaign in a matter of weeks.