Agencies need to better engage their own to engage better with others

On the whole, agencies are better than most at encouraging people to use their creative and strategic talents for side hustles and other projects that go beyond the day-to-day client work. But agencies are under pressure, and facilitating these extra curricular activities are often the first things to go when times are tough. MSQ's CEO Peter Reid argues that, actually, it's during these periods when inspiring staff becomes more important than ever.