So you're looking to sell your agency...
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Private equity is responsible for an ever increasing amount of M&A deals in the marcom sector. For those rumoured to be involved in upcoming deals, what can they expect? Having just been through the process, MSQ's CEO, Peter Reid, offers some key takeaways, from the importance of finding a good advisor to sticking to your criteria when it's often enticing to take a deal early... This piece first appeared on The Drum: https://www.thedrum.com/opinion/2020/01/10/what-consider-selling-your-agency