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The Maverick Group

London https://www.maverick-group.com/home

Disciplines

  • Advertising/Creative
  • Integrated marketing

About

BRAVE. AGILE. IMPACTFUL. WE ARE THE MAVERICK GROUP.
We are an independent integrated agency group driven by a passion for transforming brands, solving problems, creating meaning and delivering impact.

WE HELP UNLOCK YOUR MAVERICK POTENTIAL.
Brands only matter when they do things that make them matter. In the battle for hearts and minds the Mavericks have the advantage. Those that know that it isn’t the size of the dog in the fight that matters, but the size of the fight in the dog. The challengers and agitators that stand out while others shut down. Those that know how to THINK MAVERICK.

WHEN IT COMES TO TRANSFORMATION, WE'VE GOT THE WHOLE NINE YARDS.
We are an end-to-end collective of Transformation experts spanning strategy, creativity, agile delivery and commercial knowledge. At the heart of our arsenal is THE HUB, our entirely unique approach to client service that orchestrates every job from a single point of contact.

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Insights
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MAV MEETS… OUR HEAD OF STRATEGY, JAMIE CHADWICK

Whether it’s cracking communications strategy, or tackling a huge transformation programme, here at The Maverick Group when we need stand-out strategy, we turn to one man (well, and his team of virtuosos): Jamie Chadwick. As our Group Head of Strategy, Jamie leads the PULSE team; giving insights and shaping strategic direction across The Maverick Group.
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CARRON EDMONDS & OWEN REES NAMED AMONG UK’S TOP 50 MOST AMBITIOUS BUSINESS LEADERS FOR 2021

The Co-Founders of The Maverick Group, Carron Edmonds and Owen Rees have been named as two of The LDC Top 50 Most Ambitious Business Leaders for 2021. The programme, which is supported by The Times and now in its fourth year, celebrates the inspiring leaders behind some of the UK’s most successful and fast-growing medium-sized firms. Despite the challenges of the last 18 months, the Top 50 received a record number of nominations – more than 600 – proving that ambition is alive and well.
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NEW BRITISH BRANDS: 10 BREAKTHROUGH NAMES AND WHY THEY’RE SO EXCITING

The very best of brands are those that not only stand out from the crowd, but those that make a real difference to people’s lives and have real “meaning”.The meaning of a brand usually comes from the functional attributes of its products or service, but for a brand to truly have longevity and to “lead the pack”, a brand needs to have emotional meaning, too. It is this layer of emotional meaning that creates a lasting bond and affinity between the brand and the consumer.

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MAV MEETS…. CHRIS TEDMAN, THE NEW MANAGING DIRECTOR OF THE MAVERICK GROUP

Earlier this year, our Chief Operating Officer, Chris Tedman, became Managing Director of The Maverick Group. Having started as a Studio Manager, 11 years ago, he seen us through our growing pains – and remarkably, has stuck around for more. Taking over the reins of the day to day, Chris is focused on making a close team even closer and rewarding The Maverick Group’s owners for the faith they’ve placed in him.

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DO I NEED A CONTENT MARKETING STRATEGY?

It’s about using relevant and authentic communications to bring a brand to life by providing material that a potential customer finds genuinely useful and engaging. It’s about making a connection that is designed to drive a user though a funnel to fulfilment, creating brand trust on the way and maximising customer lifetime value. Ultimately, it should be about long-term and repeat revenue generation.

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SHOULD SUSTAINABLE PARTNERSHIPS BE PART OF YOUR SPONSORSHIP PORTFOLIO?

Something’s changed in the world of sponsorship: sustainability has gone from being an afterthought to the main event. Consumers are demanding that brands do good and make a difference through meaningful, tangible action – and those that ignore the public do so at their peril. With a financial and moral obligation to step up and be counted, sustainable partnerships are now a priority in a brand’s sponsorship stable.

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MAV MEETS… TEAM CRASH – HERE TO SHATTER THE NORM

A Crash isn’t just the collective noun for a group of rhinoceros. It’s also the name of our new Equality, Diversity & Inclusivity (EDI) team, committed to making our business, and the wider world, a better, fairer, more enlightened place. Although EDI is an organic part of our culture and how we constantly challenge and evolve, there’s room – and an obligation – to go further and disrupt stereotypes; to shatter the norm.

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THE COOKIE IS DEAD. LONG LIVE… WHAT EXACTLY?

Much has been written about the recent and upcoming privacy changes, not all of it very clear. We’re going to break them down simply, talk about what they might mean for you, and what you should be doing about them now. But first, it’s important to say that a lot of the recent and upcoming changes are positive and necessary. The way people’s data is used and shared without their knowledge or consent is unsustainable. A multitude of personal data leaks has shone a big, bright spotlight on this.

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MAV MEETS… AN INTERVIEW WITH JAMIE BELL, EXECUTIVE CREATIVE DIRECTOR

Who puts the maverick thinking into The Maverick Group? Who banishes mediocrity by coaxing extra creative brilliance from achingly talented teams? Meet Jamie Bell, one of the beacons of originality who lights up the soul of our business. In the first of a series of interviews with the Maverick crew, we’ve posed our ECD a few searching questions. Jamie, over to you.
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BEHAVIOURS EAT VALUES FOR BREAKFAST

The most successful organisations focus on really simple core behaviours that everyone from top to bottom learns and applies to everything they do. These core behaviours create a strong, shared culture that ensure customers get a consistent experience. People find it easy to learn them, because we’ve spent our entire lives learning through behaviours. In contrast values are abstract, hard to apply to our everyday working lives and far too easy for any brand and organisation to talk about.

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REFUGE | FOR WOMEN AND CHILDREN, AGAINST DOMESTIC VIOLENCE

Earlier this year, the Maverick crew voted to make Refuge our second charity partner, in addition to the Felix Project. To find out more about Refuge and its vital work for women and children, we caught up with Jess Carmody, the charity’s Senior Community Fundraising Executive. She filled us in and explained how we can help Refuge through the Maverick Group’s 2021 CSR programme.
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THE FELIX PROJECT – FEEDING THE NATION

As part of The Maverick Group’s CSR programme for 2021, we are delighted to introduce one of our charity partners for the year – The Felix Project. To find out a little more about the charity’s work, we spoke to Louise Bingham, Corporate Partnerships Manager at The Felix Project, to get her take on this incredibly worthy cause, and how The Maverick Group will be able to help.

Events