NEW BRITISH BRANDS: 10 BREAKTHROUGH NAMES AND WHY THEY’RE SO EXCITING

The very best of brands are those that not only stand out from the crowd, but those that make a real difference to people’s lives and have real “meaning”.The meaning of a brand usually comes from the functional attributes of its products or service, but for a brand to truly have longevity and to “lead the pack”, a brand needs to have emotional meaning, too. It is this layer of emotional meaning that creates a lasting bond and affinity between the brand and the consumer.