BEHAVIOURS EAT VALUES FOR BREAKFAST

The most successful organisations focus on really simple core behaviours that everyone from top to bottom learns and applies to everything they do. These core behaviours create a strong, shared culture that ensure customers get a consistent experience. People find it easy to learn them, because we’ve spent our entire lives learning through behaviours. In contrast values are abstract, hard to apply to our everyday working lives and far too easy for any brand and organisation to talk about.