SHOULD SUSTAINABLE PARTNERSHIPS BE PART OF YOUR SPONSORSHIP PORTFOLIO?

Something’s changed in the world of sponsorship: sustainability has gone from being an afterthought to the main event. Consumers are demanding that brands do good and make a difference through meaningful, tangible action – and those that ignore the public do so at their peril. With a financial and moral obligation to step up and be counted, sustainable partnerships are now a priority in a brand’s sponsorship stable.