We are One Green Bean
We believe in the power of culture to cut through. Because it’s the stuff that people pay attention to, talk about and share. In today’s world, brands need to be useful or entertaining to be culturally relevant. We operate at the intersection of interesting and important. That sweet spot between what grabs people’s attention and what a brand wants to say.
In a world where people care about what they care about and actively tune out of what they don’t, we’re single minded about helping the brands and organisations we care about seen, heard and loved by the people that matter.
How do you put a small island on the map at Christmas? This small budget campaign achieved viral fame, with over 380 pieces of coverage in just three days.
Have you noticed there is no emoji for cider – while beer has two? We felt it was time for more cider visibility in the social conversation, and that Strongbow – the world’s #1 premium cider – should lead the charge.
The airline industry has a past littered with prejudice against the LGBTQ+ community. Flying the flag for inclusion and diversity is a huge part of Virgin Atlantic’s and Virgin Holidays’ purpose. This project was about going big on that purpose and commitment – and go big we did.
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