We are One Green Bean
We believe in the power of culture to cut through. Because it’s the stuff that people pay attention to, talk about and share. In today’s world, brands need to be useful or entertaining to be culturally relevant. We operate at the intersection of interesting and important. That sweet spot between what grabs people’s attention and what a brand wants to say.
In a world where people care about what they care about and actively tune out of what they don’t, we’re single minded about helping the brands and organisations we care about seen, heard and loved by the people that matter.
Celebrity chef Gordon Ramsay briefly became Costa Coffee’s biggest viral critic when he released a TikTok roasting of the original Smoked Bacon Bap. In a cheeky move, we enlisted the help of Ramsay look-a-like to take faking-it seriously and debut the new Vegan Bac'n Bap.
To launch Neo, a new smart watch designed and built to give kids independence, we teamed up with world famous model, David Gandy, and put him through his paces in a photoshoot managed by a bunch of 8-year-olds, showing that when you give kids freedom, they can achieve anything.
To raise awareness of the issue of clothing waste at London Fashion Week we created 'The Rewear Edit'; a fashion shoot made entirely from waste, set against the backdrop of 3.5 tonnes of discarded clothing – the same amount that enters landfill every five minutes.
To educate the nation of their bad toilet habits, and position Harpic as the hygiene experts we commissioned photographer, Jonathan Knowles, to capture toilet portraits taken at the moment of flush, to demonstrate what spreads from the bowl without the right hygiene measures.
Durex wanted to challenge the misconceptions surrounding anal sex in France. So we created ‘The Forgotten Chapter’ of the Kama Sutra, an illustrated manuscript that rewrote the narrative on anal sex through colourful imaginings of positions for shared pleasure and intimacy.
This Christmas, we worked with sustainability advocate and model Lily Cole to put waste electrical recycling on the agenda by releasing ‘Five Gold Rings’ - a curated collection of rings made entirely from precious metals salvaged from electrical recycling.
To make the issue of air pollution in London personal, we launched AddressPollution.org in partnership with King’s College London: the country's first, and only, rating system that shows air pollution levels by address, outlining the true cost you’re paying - your health.
During the 2020 lockdown, we put pubs back on the news agenda in a positive way. At 3pm on VE Day, we asked 20,000 BBPA members across the country to ring their closing-time bells to mark the nation’s toast, led by Captain Tom Moore’s local.
Launched the first ever Drizzler bottle for fans of Domino’s iconic Garlic & Herb sauce.
To launch the all-new Vegan Smoky Ham & Cheeze Toastie, we ran a taste test with the nation’s biggest toastie lovers and critics… tradespeople! The plant-based snack went down a storm with the Pimlico Plumbers – and earned 140 media articles.
Celebrity chihuahua and resident Canine Critic at Hotels.com, Dolly Pawton, hired a team of Creature Critics from around the world via Zoom interviews to review the Best for Pets properties in the Hotels.com portfolio.
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