Overview

We have helped re-position O2 from mobile phone network provider to leading tech solutions partner for businesses. Using smart data, tech and CRM solutions married with powerful insight driven strategy and creative work we have built a lead acquisition and conversion ‘engine’ that has delivered a step change in results.

Replacing the ‘cold call’ through creative technology

O2 Business identified 50 high-value customers they wanted to persuade to switch to O2. To open those conversations, we wanted to show these prospects that O2 are a network with innovative digital ideas, and hero their key USP – a personal Digital Advisor for every business customer.

The campaign achieved an 18% response rate in the first week, delivered an ROI of 13 and has already won 4 IPM awards including the Gold!

Seeing into the future with O2 Goggles

Our personalised ‘Digital Dave’ campaign also extends into an O2 Goggles campaign - so that our digital advisor can get right ‘inside’ customers’ heads to tell them about all the great O2 tech solutions for their business - to help extend the campaign ROI.

Using CRM to develop sales leads

Buying technology for small businesses isn’t a quick decision. We’ve developed an in depth CRM nurture programme for O2 that builds engagement with potential customers rather than constantly selling to them.

Our programme harnesses the power of 02’s unique Digital Advisor who takes on real customer tech questions and makes sure it is ‘Challenge Accepted’.

Mix some content with some complex engagement algorithms and connected data systems and you’ve got an efficient leads engine that works coherently with the sales teams.

Social content delivers thought leadership and helps build credibility

A whole range of relevant and enticing web and social content is created to ensure the right triggers are delivered at the appropriate digital touchpoints.

Virtual events reinforce tech credentials

Small businesses are often too busy focusing on what they do to stop and think about how technology could help. Virtual events offer insights from leading business gurus, to help people work out how they can do things like make time for strategic thinking, as well as offering other business tips. All with a technological slant, of course.