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Change. Made Simple
iCrossing is a digital marketing agency that works with businesses to create a real step-change. Setting us apart, iCrossing is owned by Hearst, the world’s largest independent media, entertainment and content company. Being part of the Hearst family gives iCrossing access to Hearst audiences, data, consumer research and category experts which allows iCrossing to better spot new insights, trends and inform direction for its clients.
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Case Studies
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Archived Case Studies
ASDA - ASDA and George content plans anchored by iCrossing insight | iCrossing UK
By iCrossing
ASDA and George required reactive, actionable consumer insights to enhance their social content and product prioritisation work. iCrossing was tasked with providing detailed consumer demand and behaviour insights to support the Hearst Content Agency and the internal teams at ASDA
Visit Wales - Year of Outdoors | iCrossing UK
By iCrossing
Supporting the ‘Year of Outdoors’, the campaign unlocked audience insight that fuelled creative development and targeting and introduced the client to new media planning strategies that fostered quality relationships with engaged users.
L'Oreal - Taking the stress out of sales | iCrossing UK
By iCrossing
Creating paid search promotions was quickly burning through analyst hours – particularly over peak sale periods like Black Friday and Christmas. Coupled with the margin for human error, promo building was a prime candidate for automation.