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iCrossing

London https://www.icrossing.co.uk/

Disciplines

  • Branding / design
  • Digital
  • Search

About

Change. Made Simple

iCrossing is a digital marketing agency that works with businesses to create a real step-change. Setting us apart, iCrossing is owned by Hearst, the world’s largest independent media, entertainment and content company. Being part of the Hearst family gives iCrossing access to Hearst audiences, data, consumer research and category experts which allows iCrossing to better spot new insights, trends and inform direction for its clients.

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Change Made Simple: Marketers Priority Index Report 2022 | iCrossing UK

A study into consumers' & marketers' priorities. ‘Markets hate uncertainty’, so the adage goes, and at present, the impact of Brexit, COVID & resultant changing shopping habits, as well as an increased focus on equity, equality, & sustainability, have made the past 18 months some of the most disruptive marketers have faced. Through surveys with YouGov & Hearst, iCrossing have explored the impact this period of intensified change has had on both consumers & the senior marketers trying to keep up.
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Pharma Digital Marketing Focuses 2021 | iCrossing UK

As the dispensers of this information, search engines strive to serve qualified content to prevent misdiagnosis, and in a way that patients and HCPs are comfortable with. To support patients, not only do we need to understand their needs and behaviours first-hand, but how digital platforms interpret and serve these. Here our digital experts dissect how…
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How to Facebook and Instagram for business | iCrossing UK

How many times have you wished that you knew “How to” do something? Well, at iCrossing we are here to help. If you’re new to advertising on Facebook and Instagram, this How To is for you. Our social experts Sandra and Mike have compiled the ultimate guide for advertising on Facebook and Instagram so you can enter the game with valuable knowledge on best practices as well as tried and tested methodologies for achieving the best results possible for your brand.

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How to use TikTok for business | iCrossing UK

TikTok is one of the world’s most downloaded apps in 2020. The platform is rapidly developing, providing new editing tools for users and businesses. The available ad formats are being constantly updated, so the current offering is not as advanced as on other social platforms, but that should not stop you from trying it out. Thinking about using TikTok ads for your brand or business, but don’t know where to start? Well, you are in the right place!

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How to build a content strategy toolkit: Your ABC template | iCrossing UK

If you have goals, insights and messages flying at you from all angles, and it’s your job to align and prioritise them, you need a central content strategy toolkit: a framework of resources to focus thinking and a shared language to cut through blank stares. Sound good? Follow our simple ABC structure to start building yours. We’ll help you check off what you have and clearly articulate what you need…
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How to use Pinterest for business | iCrossing UK

New to Pinterest? Wondering whether it’ll work for your brand, and if so, where to begin? Our social experts Sandra and Mike have compiled the ultimate guide to Pinterest ads. From audience demographics and targeting options, to tried and tested ad tips, get to know this important platform and how it could enhance your paid social strategy.

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ix POV: Google 3rd Party Cookie Phase-out | iCrossing UK

In an advertising landscape where cookies are crumbling, reliance on first-party data is likely to increase, heightening the importance of collecting it through a value exchange. But what does this mean for your business? Is there cause for concern? And should you start to make changes to the way you operate? iCrossing demystify information shared by Google and contributors to Google Privacy Sandbox and share their collective point of view on what steps you should be taking.
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Financial Services: 2020 Digital Marketing Focuses

The Financial Services sector has a thin tightrope to walk between marketing investment and pay off. Priorities have rapidly shifted, and financial services brands have been quick to respond – diverting digital marketing resources from acquisition to retention, putting emphasis on existing customers who seek support from their trusted brands. Our digital experts, across data and analytics, paid and earned media, will help make 2020 the year you lay the foundations for long-term growth.

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