Speedo On - Digital transformation: Creating a social network for swimmers
Discover how we delivered a real digital step-change for Speedo, creating a social network for swimmers.
“iCrossing has been everything I could have asked for from a digital agency. Expert, responsive and ultimately we're very happy with the final product.
Claire Clough, Head of Digital Experience | Pentland Brands
Challenge
Inspire and delight swimmers of all levels
Speedo's pioneering heritage ensures massive brand awareness. But its complex distribution chain has led to a fractured customer experience and a focus on functional, product-driven storytelling. As part of a digital transformation process, Speedo asked us to help kickstart a social movement based around our shared passion for swimming.
What we did
A personalised community for swimmers all over the world
Working closely with Speedo, we outlined and delivered a product design and build - desktop and mobile - that would inspire swimmers of all levels. Delivering a genuine value exchange, swimmers who signed up gained access to training plans, tips, product stories, personalised content and unparalleled tracking and analysis. In return, Speedo gained a deeper understanding of user behaviours, enabling the delivery of personalised marketing messages to support each individual customer journey, rather than interrupting it.
Key to success
Great content
What gave Speedo On the edge was the personalised content the app provided. After logging a swim session, the app would serve video tips and articles aimed specifically at improving your stroke. iCrossing created over 60 drill videos which went on to be the most watched videos on Speedo's YouTube channel.
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Speedo On - Digital Transformation | iCrossing UK
Discover how we delivered digital transformation and created a social network for swimmers, delighting with a digital experience to inspire swimmers of all levels.
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