Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Over the next 25 years, we helped global brands reimagine digital and transform their businesses through strategic consulting, innovative creative ideas, and cutting-edge technology thinking.

Today, we are 1100 employees across 10 global offices. Even though we’re much bigger than when we started out in Calgary, we remain true to our roots—we’re transparent, honest, passionate, and have a can-do attitude that our clients notice and appreciate. Our executive and global leadership team use an open and accessible management style to drive our success on all fronts: innovating our services, mentoring our talent, and ensuring we deliver industry-leading work. We believe this is core to our success as a digital leader.

We are now majority-owned (99%) by Omnicom Group Inc. (NYSE: OMC). Omnicom is one of the largest holding companies for global advertising, marketing, digital and communications services firms. Their global revenue is over $15 billion, and they have more than 5,000 clients in over 100 countries.

From our start, our unique culture has been the very essence of who we are and how we work. Coming from Calgary, rather than Madison Avenue, we had to prove something that many other agencies did not. We had to fly farther, try harder, and sleep a little less. But we embraced a kind of scrappy underdog culture and married it to our Canadian-bred inclination to be humble. Our roots propelled us in our mission to do extraordinary things with digital, and now that we can do extraordinary things, we find it more valuable than ever to stay connected to those roots. They shape our values, and they shape the kind of agency we want to grow into.

Our culture makes us very selective about who we hire, and how we build ourselves. We look for people who are among the best at what they do, but we also look for the best fit—people who seem to feel at home the moment they walk through our door. We work hard to foster a culture that attracts open-minded, collaborative, passionate people. We also like people who bring unique perspectives and want to encounter other unique perspectives in turn. A diverse range of views always builds a stronger organization, and that’s what we have: a diverse group of people who bring unique ideas and have a passion to deliver something truly excellent