Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Over the next 25 years, we helped global brands reimagine digital and transform their businesses through strategic consulting, innovative creative ideas, and cutting-edge technology thinking.
Today, we are 1100 employees across 10 global offices. Even though we’re much bigger than when we started out in Calgary, we remain true to our roots—we’re transparent, honest, passionate, and have a can-do attitude that our clients notice and appreciate. Our executive and global leadership team use an open and accessible management style to drive our success on all fronts: innovating our services, mentoring our talent, and ensuring we deliver industry-leading work. We believe this is core to our success as a digital leader.
We are now majority-owned (99%) by Omnicom Group Inc. (NYSE: OMC). Omnicom is one of the largest holding companies for global advertising, marketing, digital and communications services firms. Their global revenue is over $15 billion, and they have more than 5,000 clients in over 100 countries.
After a nearly three-year hiatus, AT&T commercial spokes-character Lily Adams returns today in a pair of perky spots from BBDO L.A. and Critical Mass.
To connect fans with the brand while they #ParkItForNow, Critical Mass partnered with @infiniti to create Carigami—printable INFINITI models to self-assemble at home. Become an INFINITI master crafter and download your #Carigami here: https://bit.ly/3c5Errw
Over the last 30 years, countless stories, experiences, and memories have been made on the road with INFINITI at the heart of them all. 30 Years Forward, our latest social campaign with INFINITI, takes you on a trip down memory lane.
We partnered with INFINITI to create an immersive social experience that puts users in the driver’s seat of the INFINITI Q60. Using Instagram’s latest quiz sticker, Quick Reactions, we demonstrated the “quick reactions” needed for real-life performance driving.
With a 1000% spike in search traffic on “how to move to Canada”… The CM Guide for moving to Canada.
Time has a way of slowing down when you’re in the snow zone. We captured this in 360 Cinemagraphs.
Butterfly Home is a safe learning center & surrogate family for wrongly imprisoned children in Nepal
5 women discussing the right to vote. The Pink Tea conversations as an audio / art installation.
We developed the Sunglass Hut website to position them as the fashion authority for sunglasses, by connecting fashion inspiration and eCommerce.
Using Apple’s iBeacon we created a land mine simulation titled, Sweeper, debuting it an exhibit at the New York New Museum.
The #ResolutionRescue campaign helped to save people’s new year resolutions. For each tweet, we created a personalised animated video response.
The Ultimate No Make-Up Selfie was a social campaign with Vloggers to encourage young women to stay safe from UV rays during summer #loveyourskin
CM launched the Greatest Shot on Earth, Fire Eater, with 360 digital communications & a VR high dive through rings of fire (Oculus Rift) in bars.
CM helped launch the Nissan #RedThumb initiative across social, website & a partnership with The Voice to encourage people not to text & drive.
For Travel Alberta we hacked Instagram & invited 5 photographers to hike, snap & map. Each Instahike encourages visitors to discover the trails.
mi adidas is a seamless, live-anywhere experience, from customisation to sharing to purchase; from online to mobile to in-store and back.
A new brand relaunch was created to make green accessible to all. The campaign spanned online, media, seasonal, social, retail and celeb tie-ins.
A mobile-first, second screen experience that transforms people from passive viewers to active participants.
Using one of the first applications of Kinect for Windows SDK. The experience recognises human gestures and enables a truly immserive experience.
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