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Wilderness

London https://www.wilderness.agency/

Disciplines

  • Creative production
  • Digital Media Planning and Buying
  • Social

About

Wilderness Agency is one of Europe’s fastest-growing social media agencies.

We are at the intersection of community, creative, culture, and commerce to bring brands to life on social.

We work with some of the world’s biggest entertainment and consumer brands delivering work across platforms on a global scale.

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Insights
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Insights

The Rise of Video Game Streaming

The gaming industry is booming and the pandemic has rapidly accelerated its growth with a predicted global audience of 3.1 billion by the end of 2023. We surveyed 1,000 Gen-Z gamers in the UK to get their take on the phenomenal rise of game streaming and why it should signal alarm for the wider entertainment industry. In this report we examine the why do Gen-Z’s game, their motivations for streaming, who’s winning in this new space, and what’s next for the growing game streaming market.

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Insights

The Changing Nature of Sports Fandom

Gen Zs are consuming less sport than their previous generations. Recent research shows that around 40% of them do not watch any sport at all. In our latest industry report, we dig into the minds of the youth who do love sport in order to find out how they consume and where they think sport needs improvement.

Events