The Rise of Video Game Streaming

The gaming industry is booming and the pandemic has rapidly accelerated its growth with a predicted global audience of 3.1 billion by the end of 2023.

We surveyed 1,000 Gen-Z gamers in the UK to get their take on the phenomenal rise of game streaming and why it should signal alarm for the wider entertainment industry.

In this report we examine the why do Gen-Z’s game, their motivations for streaming, who’s winning in this new space, and what’s next for the growing game streaming market.