We are a creative agency on a mission to create disproportionate share of voice. We create brand defining ideas that live and breathe through every touchpoint - helping brands to “walk the talk”. Established in 2012, we are proudly independent and use our creativity to do the world a bit of good: through our progressive creative output and by putting inclusion, diversity and personal growth at the heart of our culture.
By Mr.President
Dating in 2020 is a whole different story. There’s a pandemic to navigate through, important conversations about race to be had, and what even is ‘masculinity’ anyway? We teamed up with Bumble to make a mini-series about it.
By Mr.President
We reintroduced Herbal Essences' original natural roots in a cut-through way - without losing the brand’s iconic sense of sass and fun. Bringing back the in-shower moment with a vengeance, but this time updated for our natural-conscious consumer.
By Mr.President
We launched a campaign focusing on what made Metro Bank the original challenger when it launched 10 years ago and what still gives them the edge over the flurry of digital disruptors today - its people, and their second-to-none dedication to award-winning customer service.
By Mr.President
Despite its worldwide popularity, BACARDÍ was losing market share. With edgier, more authentic rum brands stealing away the millennial drinker. We helped bring to life “Untameable since 1862" across channels and markets.
By Mr.President
We used the Royal Albert Hall's 150th anniversary as a way to encourage people back after the pandemic and to fundraise - all while allowing room for celebration.
By Mr.President
Bringing the incredible world of the off air, on air
By Mr.President
We dramatised that moment when designers hit “send to print”. Bringing to life the magical transformation when beautiful designs are made into reality.
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