Dating in 2020 is a whole different story. There’s a pandemic to navigate through, important conversations about race to be had, and what even is ‘masculinity’ anyway? We teamed up with Bumble to make a mini-series about it called Dating These Days. Starring Radio 1 DJ and presenter Clara Amfo, singer Sinead Harnett, and two bumble users openly speaking to loved ones about their experiences dating today.

The series received millions of views via Bumble's YouTube channel. Results from brand tracking show that the series shifted community perceptions on the key values of ‘kindness’ and ‘respect’.

Originally a UK focussed campaign, the series has now been rolled out in other markets.