We’re McCann London. This is where, for over a century, three simple words have led the way: Truth Well Told. It’s our belief that consumer insights based in truth are crucial to building brands that last. We helped Coca-Cola teach the world to sing and Mastercard celebrate the things in life that are “Priceless.” We’re passionate and persistent, inclusive and inquisitive. Also, we like to laugh. And all of this finds its way into what we do best: create work that allows brands to play a meaningful role in people’s lives. We're proud to have been named Agency Network of the Year at Cannes in 2019, European Agency of the Year at the Effies in 2020, along with winning 95 Cannes Lions over the past four years.
Xbox Design Lab sells customised controllers, but at a high price point. So to take cost out of the equation, and increase sales, Xbox asked gamers to claim ownership of their controller designs. The more people buy a design, the more it earns, turning gamers into entrepreneurs.
In 2019, Women over 50 remain conspicuous by their absence in the beauty and fashion industries, and the wider media landscape. Alongside British Vogue, we launched “The Non-Issue” to start a new conversation and encourage a future where we can all embrace growing older.
In honour of International Women’s Day 2017, we partnered with State Street Global Advisors to introduce the Fearless Girl to the world — a statue of a daring young girl, standing strong on Wall Street. Why? Because companies with women in leadership perform better.
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