We’re McCann London. This is where, for over a century, three simple words have led the way: Truth Well Told. It’s our belief that consumer insights based in truth are crucial to building brands that last. We helped Coca-Cola teach the world to sing and Mastercard celebrate the things in life that are “Priceless.” We’re passionate and persistent, inclusive and inquisitive. Also, we like to laugh. And all of this finds its way into what we do best: create work that allows brands to play a meaningful role in people’s lives. We're proud to have been named Agency Network of the Year at Cannes in 2019, European Agency of the Year at the Effies in 2020, along with winning 95 Cannes Lions over the past four years.
‘Buy a Thing, Sell a Thing’ lands as more people are looking for ways to live more sustainably, and as millions of active sellers on eBay are doing their bit for the environment - by selling things they no longer user. This initiative sets the precedence for eBay going forward.
Inspired by the cultural conversation around the strain placed on friendships by lockdown, 'Sticking Together' tells the touching through-the-ages story of two women's friendship over the course of 30 years and many shared roasts.
Born from a merging of the worlds of science and music, the Tune Out Pain project presents a unique track - 'All of Us', which can be listened to to inspire mental strength to dissociate from pain in those experiencing it. Just in time for Pain Awareness Month!
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