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Dept

Manchester https://www.deptagency.com/en-gb/

Disciplines

  • Branding / design
  • Customer experience
  • Digital

About

Hi, we are Dept – the digital agency for creativity, technology and data. We help our clients build and accelerate their digital business by creating leading digital products, services and campaigns. Our team of over 1,750 experienced thinkers & makers span 13 countries across Europe and the Americas.

We live and breathe our ‘big enough to cope, small enough to care’ culture; combining the size and scale to work with any brand in the world, with the agility, speed and personal relationships of a local, boutique agency.

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Insights
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Insights

Delivering personalisation in a new digital landscape: what consumers really think and how to take action

The e-commerce industry went through a much-cited growth spurt as a result of the pandemic. Following such immense transformation, Dept wanted to find out whether brands are leveraging the personalisation opportunity to its full potential. After uncovering what consumers thought of personalisation in 2019, we've run the 1,000 person study again to see if and how perceptions have changed; identify gaps in retailers' strategies; and make recommendations on the best ways for brands to take action.
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Dept and BASIC® receive sixteen Webby Nominations

It's @Webby's season! We're honored to announce that together with BASIC® (part of Dept) we are nominated for 16 Webby Awards and received another 13 honorable mentions. Congratulations to Google, Patagonia, Steelseries, GANNI, Van Gogh Museum, GANNI, Honig, Muuto and Furrion. We're super proud of this work across a range of categories, from commerce, campaigns to virtual events ❤️ Check it out and don't forget to VOTE!
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Dept becomes Climate Neutral certified

Dept is proud to announce that it has now become climate neutral certified. Dept became certified after working with the Climate Neutral organisation to measure and offset its 2020 carbon footprint, while proving its long-term commitment to implementing emissions reduction plans. Dept’s certification coincides with the release of the agency’s first impact report and marks the opening chapter in the agency’s ongoing impact mission and quest to gain B Corp certification by the end of 2021.

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The Future of Consumer Goods

From changes in consumer behaviour to shifts in spending habits, the consumer journey is being reshaped and re-imaged by technology in a world that stays at home. It's now crucial for consumer goods brands to double-down on digital. From D2C business models to omnichannel experiences and next-level personalisation, we explore the top digital trends impacting the industry.

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Accelerating the future of Travel & Leisure

Technology was already starting to permeate many areas of travel and leisure prior to the pandemic, but digital transformation will now be the cornerstone of the industry in order to resume normality. In this longread, we’ve broken down our predictions for that transformation into three key trends: Increasing consumer autonomy; reimagining and optimising experiences, and adopting tech to build COVID confidence>
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21 Trends for 2021

At Dept, we’ve always believed in a digital future. Last year, that future arrived. 2020 forced the world to go digital..technology made it possible. In this whitepaper, we share our top trends from across society/culture, branding and technology that we expect to be front and centre in 2021, and how you can apply them to your company or brand.

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Accelerating the digital future of Fashion

Digital has become our new reality. To continue evolving and stand out from the sea of fashion retailers, brands need to embrace digital channels and technologies to elevate their e-commerce readiness. In this longread, we explore the top three digital trends that will shape the future of fashion and luxury retail: next level personalisation; winning with Gen Z; and the rise of Augmented Reality.

Events