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Crispin Porter Bogusky

London http://cpblondon.com/

Disciplines

  • Advertising/Creative
  • Brand strategy

About

Change Makers
We help brands identity and create the change they need to win.
We have five core beliefs that drive our process to deliver effective change for brands:

1. Have a POV. To create change you first have to stand for something.

2. Truth surprisingly told. Ideas must change how consumers understand your truth.

3. Build a world, not ads. Distinct at every touch point to change brand memory structure.

4. Find your own voice. Words change minds and explain the heart.

5. Change your story. A simple, repeatable, big human story everyone can tell and understand.

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Insights
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Rethinking creativity for an ad-funded streaming world

Dave Day, Executive Creative Director at Crispin Porter Bogusky London explores the shift from linear to streaming TV, and the creative opportunities that offers.
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The Sex and the City reboot shows why brands should be wary of nostalgia

Brands often nick their audience’s culture to play it back to them, but women need progressive and bold thinking from the brands they’re going to buy.
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The Drum Agency Outlook Report: predicting a strong recovery in 2021

In a recent survey of the global agency community, The Drum found that 60% of marketing agencies surveyed forecast revenues to bounce back in 2021.
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Why brands need to stop happy washing to win

Anna Salda, Senior Strategist at CPB on the importance of moving away from perfection towards portraying real authenticity, to a world that isn’t perfect but that still inspires.
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Trust is more than just an RTB.

Today, trust in brands is at an all time low, with just one-in-three people trusting most of the brands they buy and use (Edelman, 2019). So how do you become a brand that people trust?

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A Very Modern Production

Two advertising executives from the London office of Crispin Porter Bogusky (CPB) recently held a pre-production call. For three hours, they discussed plans for making a two-minute film, TV spots, and social media content for a major beverage band.

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How to make TV, and advertising, that stands the test of time

Sarah Beatty, Copywriter at Crispin Porter Bogusky on how advertising can keep it real, and truly reflect modern society. Lockdown has given so many of us a rare opportunity for internal reflection, to extend our creative capabilities, and to rethink everything that’s gone before in a new and enlightened way. Or to put it differently: to just watch loads of telly
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Virtually perfect: will lockdown lead to an explosion in agencies without an office?

From pitching over Zoom to dreaming up creative from the kitchen table, the pandemic has forced the ad industry to adapt and service clients remotely. With many now acclimatised to a more digital way of working, will we see a new generation of virtual ad agencies open shop? And what would a lack of physical working spaces mean for creativity and agency culture?
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The best of times, the worst of times: Starting a new ad agency job during lockdown

Paul Wilde, Managing Partner at Crispin Porter Bogusky London explains how his formative first few weeks at a new agency have been, under lockdown, rather different.
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Five ways forward for travel brands post-Coronavirus

The travel industry has taken an enormous hit since Coronavirus hit - with holidays cancelled, planes grounded and plans indefinitely postponed. To some, it looks irreversible. David Proudlock, Head of Strategy at Crispin Porter Bogusky, says that travel isn't going anywhere in a hurry - and once lockdown is lifted, travel brands need to take a few steps to regain traction and keep people exploring.
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“What we need to do is look after each other”

As our nationwide lockdown continues, Helen James, Managing Director of Crispin Porter Bogusky demonstrates the importance of empathetic and authentic leadership.
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‘It’s not as exciting as other jobs’: The child’s view of their work-from-home parents

For many ad industry staffers, the Coronavirus-forced lockdown hasn’t just been about adjusting to the quirks of remote work, but also having to suddenly juggle three full-time roles as parent, teacher and executive. For the children of those parents, the lockdown has opened a rare window into what their mums and dads actually do for a living.
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Social mobility in advertising: There's still work to be done

Dave Day, ECD of Crispin Porter Bogusky, explains why - ahead of the IPA's report on diversity in advertising - we all need to pay more attention to the issue of social mobility in the industry.
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Brave or an ad industry in-joke? Burger King’s mouldy Whopper

Burger King’s new ad has split opinions. Our Head of Strategy, David Proudlock, makes a case ‘for’.
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A day in the life of... Helen James, MD of Crispin Porter Bogusky London

Econsultancy took a trip to Crispin Porter Bogusky, to speak to London MD, Helen James. She admits her friends think her job is ‘Mad Men-esque’ - so hopefully they’re reading this and will get a better idea of what her average day looks like.
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What I've learnt: Dave Day, ECD at Crispin Porter Bogusky London

The original plan laid out for Dave Day's life was for him to become a farmer - here he tells Prolific London about his career path and what he's learnt along the way.
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Should adland embrace the four-day working week?

As the Finnish Prime Minster outlines plans to roll out a four-day working week, Helen James considers the inspiration adland in the UK might draw from the move.
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Great advertising is for life, not just for Christmas

The festive advertising season, the UK industry’s equivalent of the Superbowl, successfully has the nation talking over their teacup. Yet the power of long-term marketing investment to build both brand and business momentum is not seasonal.

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Two-thirds of women believe male colleagues are offered more training

Imposter syndrome could be holding women back from requesting training.
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Take a staycation - it’ll be good for your career

Summer in Skegness? Helen James thinks our industry peers should all be enjoying a Great British summer.
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Learning from the Masters: What Leonardo da Vinci and Co. Can Teach Creative Businesses

500 years since Leonardo’s death, our ECD, Dave Day borrows five insights from the Renaissance polymath and the world of fine art.
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What marketers need to learn about the art of sacrifice

That’s it. Game of Thrones is over. A couple of monumental spectacles, matched only by a deep sense of dissatisfaction. Now, over a million people have signed a petition to remake the final season.

Events