Change Makers
We help brands identity and create the change they need to win.
We have five core beliefs that drive our process to deliver effective change for brands:

1. Have a POV. To create change you first have to stand for something.

2. Truth surprisingly told. Ideas must change how consumers understand your truth.

3. Build a world, not ads. Distinct at every touch point to change brand memory structure.

4. Find your own voice. Words change minds and explain the heart.

5. Change your story. A simple, repeatable, big human story everyone can tell and understand.

We are a team of restless, passionate, creative people helping some of the world’s most exciting brands to drive change.

Over the years, we’ve picked up some fairly impressive awards. We were AdAge’s ‘Creative Agency of the Year‘, four times, and their ‘Agency of the Decade’, plus the only agency ever to win three Cannes Titanium Grand Prix. Not only that, we created YouTube’s Most Viewed Ad ever.
And we’re not just in London, you’ll find CPB in the US, Brazil and Asia.
As part of Stagwell we offer our partners strategic and creative solutions and teams delivering creative cut-through at scale, globally.

Stagwell is the powerful combination of two recently merged companies. MDC brings award-winning creative to the world’s leading and most ambitious companies. And Stagwell has been built with deep and sophisticated technology at its core.

Together they provide the balance of integrated solutions that modern markets need to win. Including second-to-none creativity and communications, scaled media and data capabilities, superior consumer insights, technology development and innovation, and digital transformation.