At Citizen our work is focused around four key industry segments: Consumer Lifestyle; Destination Marketing & Hospitality; Technology & Innovation and Regulated Industries. Our mission is to create high impact campaigns that rapidly drive awareness and engagement. We build upon our heritage and deep knowledge of marketing to consumers to create memorable work targeting both mainstream and difficult to reach audiences. We operate at the intersection of where innovation and rapid technological changes meets consumer curiosity and desire.

Citizen has grown in the UK and internationally by maintaining a clear focus on the local market cultures in the places we began life.

Our approach is to be citizen-centric: we put people at the centre of everything we do and to engage in and initiate cultural conversations in a genuine and authentic way.

We build teams of people who value our values. We believe in:

- Owning it: Above all we are honest, we operate with integrity and we take accountability for our actions .

- Curiosity & courage: We seek out innovation, we are impatient to grow and we're never afraid to try.

- Being remarkable: We bring our 'A-Game', we give it our all and we're driven to do our best

- Being human: We give joy to others, champion diversity and breathe.

We drive and continually improve the effectiveness of our client's campaigns. We innovate and harness the best comms technology and the most creative minds to solve our clients' problems, working to turn every challenge into opportunity to allow brands to focus on brand growth. Our campaigns offer the most relevant, life-enhancing content to consumers, in the ways they prefer to receive it, and in the form they are most like to share.