At Citizen our work is focused around four key industry segments: Consumer Lifestyle; Destination Marketing & Hospitality; Technology & Innovation and Regulated Industries. Our mission is to create high impact campaigns that rapidly drive awareness and engagement. We build upon our heritage and deep knowledge of marketing to consumers to create memorable work targeting both mainstream and difficult to reach audiences. We operate at the intersection of where innovation and rapid technological changes meets consumer curiosity and desire.
This is the story of a little mouse that roared: a start-up that stood-up to the fat cats of rip-off travel. This is a tale of how smart ‘design thinking’ tech innovation with smart human understanding outwitted the big money to disrupt the market and grow 152% month on month.
This is the story of Citizen shaping Zanussi's brand purpose to tip the scales of childhood obesity in the right direction. We tripled the reach of its charity Cook School and delivered cookery lessons to 10,000 individual children to create a national healthy eating blueprint.
REINVENTING A WHISKY ICON FOR A NEW GENERATION OF PREMIUM DRINKERS.
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