Capture is a commerce media agency, founded in 2008. We are focused on connecting a brand’s marketing back to the places where their products are sold. The line between ATL and BTL is increasingly blurred, and we work with brands to embrace this 'messy middle' by connecting marketing and retail distribution, improving ROI on every channel up the funnel. We have 13 years of retail experience, and a deep understanding of how the FMCG category operates. We also measure everything, uniquely A/B testing every campaign using EPOS data to link every £ spent back to a sale, from digital to social and OOH.

Stay honest - we’re straight talkers, and our word is our bond. In a rapidly changing and sometimes bewildering world, we believe in doing business and treating people the right way, not just the easy way.

Stay hungry - like most successful companies, we were founded on a dissatisfaction with the status quo and the desire to improve it. We won't be satisfied by anything less than the best, for ourselves and for the clients we work with.

Stay foolish - our childlike curiosity means we boldly challenge convention, we always ask 'why?', even if people think us foolish. After all, some of the world's best ideas were at first thought foolish.

Have fun - we're free spirits with boundless curiosity and an entrepreneurial edge. It means we're ready to try new things, think laterally. And have fun while doing it!

We seek to get consumers across the line to buy your products, regardless of where they are along the path to purchase. When creating a commerce marketing campaign, we plan from the point of purchase back, using audience, location and performance data to support brands to achieve the gold standard of converting their brand equity into sales.

The way consumers are buying is undoubtedly changing. Today, we all find ourselves just a step away from our next purchase. While the majority of purchases are still made offline, ultimately the physical and digital worlds are now intrinsically linked. The traditional media categories of ATL and BTL don't work anymore: awareness channels like social are increasingly shoppable, and conversion channels near store are increasingly able to drive awareness. We believe that for FMCGs it is paramount to be connecting brand marketing to product distribution and measuring the impact this activity has on sales to provide transparency and accountability.