Capture is a commerce media agency, founded in 2008. We are focused on connecting a brand’s marketing back to the places where their products are sold. The line between ATL and BTL is increasingly blurred, and we work with brands to embrace this 'messy middle' by connecting marketing and retail distribution, improving ROI on every channel up the funnel. We have 13 years of retail experience, and a deep understanding of how the FMCG category operates. We also measure everything, uniquely A/B testing every campaign using EPOS data to link every £ spent back to a sale, from digital to social and OOH.
By Capture
BrewDog is a leader in the craft beer sector. Our brief was to recruit a new audience of traditional and premium lager drinkers into the brand through its Lost Lager.
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