Disciplines
About
Currently recognised as Adweek’s ‘International Agency of the Year’, BETC was founded in Paris in 1995 and has grown into one of the world’s most awarded agencies for both creativity and effectiveness.
Whether working with global superbrands or local start-ups, we believe in the power of ‘Premium Creativity’: that an aspirational sensibility in thinking, ideas and creative output will deliver an unreasonable value premium for any business - regardless of category, product, service, channel, consumer or cultural context.
Connect
People
Clients
Insights
- Ownership
- Group owned
- Established
- June 2011
- Number of Staff
- 26-50
- Turnover
- Not Disclosed
Ethos
Currently recognised as Adweek’s ‘International Agency of the Year’, BETC was founded in Paris in 1995 and has grown into one of the world’s most awarded agencies for both creativity and effectiveness.
Whether working with global superbrands or local start-ups, we believe in the power of ‘Premium Creativity’: that an aspirational sensibility in thinking, ideas and creative output will deliver an unreasonable value premium for any business - regardless of category, product, service, channel, consumer or cultural context.
Culture
We refer to our London team as the ‘fifth floor of Pantin’ (our Paris headquarters). We are one agency. The way we work is built differently for each different client, based on what they need, irrespective of geography: local and global talent, an agile approach, and access to scale whenever it is required. But always with a friendly face, and relentless passion for creativity.
Ambition
Gather great people
Produce great work
Create cool brands
Diversity
Based on terminology used in the All In Census
Gender
Male
Female
Executive Management
- 66%
- Male
- 34%
- Female
Heads of Departments
- 34%
- Male
- 66%
- Female
All Employees
- 39%
- Male
- 61%
- Female
Ethnicity
White
Black, Asian, and ethnically diverse
Executive Management
- 100%
- White
- 0%
- Black, Asian, and ethnically diverse
Heads of Departments
- 100%
- White
- 0%
- Black, Asian, and ethnically diverse
All Employees
- 85%
- White
- 15%
- Black, Asian, and ethnically diverse