Currently recognised as Adweek’s ‘International Agency of the Year’, BETC was founded in Paris in 1995 and has grown into one of the world’s most awarded agencies for both creativity and effectiveness.
Whether working with global superbrands or local start-ups, we believe in the power of ‘Premium Creativity’: that an aspirational sensibility in thinking, ideas and creative output will deliver an unreasonable value premium for any business - regardless of category, product, service, channel, consumer or cultural context.
By BETC London
For the launch of Season Two of “Emily in Paris”, Duolingo is offering its premium membership, Duolingo Plus, free for a month to encourage Emilys of the world to learn French, available 2 days from when the show premieres. Thousands of them from 121 countries subscribed to it.
By BETC London
Migrants are in a difficult situation, L'Auberge des Migrants had to remind the public of their critical role supporting and helping migrants survive. How? By drawing attention directly to the website that has seen record numbers of visitors this winter: Amazon.
By BETC London
Getting mobile users to repair rather than to replace their devices is the behavior change that Bouygues Telecom wants to create with this ad. We follow the life of a couple during small and bigger moments, through a slow-mo point of view of the smartphone that keep on falling.
By BETC London
CO2NCIOUS is the first tool that helps you understand the link between your smartphone use, and the energy powering your device. For the first time, you can impact the way you are consuming energy to charge your device in an eco-friendly way.
By BETC London
After ten years without advertising support, Terry’s Chocolate Orange was in danger of becoming simply a Christmas novelty, surviving on nostalgia. But it’s more than a chocolate: it’s a deliciously unsquare example of uniquely British creativity.
By BETC London
Over half of UK parents (58%) feel judged every week – and this pressure has only intensified during lockdown. This campaign exists to remind parents that there’s only one way to bring up your baby – your way. Including TV, online content… and 15,000 limited edition babygrows.
By BETC London
Taking advantage of the poll tool on Instagram Stories, we let fans have the final say on the ad’s set, music and, of course, lipstick shade, with the help of global makeup ambassador James Molloy.
By BETC London
The ultimate race of all time ever needs the ultimate race promo of all time ever. Over to you, Sir Mo and Michael Dapaah.
By BETC London
Millions of people remove their images online due to cyberbullying. It's time to take a stand.
By BETC London
We believe littles ones are happiest when they grow up naturally.
By BETC London
Rita Ora takes us behind the scenes to share the power of the lip.
By BETC London
Cara Delevingne and her squad launch new Volume Shake Mascara through a music video feat. Nadia Rose
By BETC London
Rimmel online campaign to launch the new brand platform and tagline, featuring beauty influencers.
By BETC London
We brought the product functionalities to life connecting them to interesting and unusual words.
By BETC London
The first scientifically tested song to make babies happy
By BETC London
Discover the 1st consumer brand in gardening category with a clear benefit:longer lasting flowers.
By BETC London
Introducing the CLEANTERTAINMENT: Cillit Bang, so efficient it almost makes cleaning exciting.
By BETC London
A girl in a deckchair, a bather sitting in a rubber ring, or a diver on a rock: whatever our age, aren’t we all just big babies in the end?
By BETC London
In our new bottle designs we pay tribute to Don Facundo Bacardí Massó and the legacy of his rum.
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