Disciplines

  • Brand Activation
  • Branding / design
  • Experiential marketing
  • Shopper Marketing

About

Barrows is a global retail experience company with over 30 years experience working with brands and retailers in every consumer goods sector and across every continent. Barrows is a design, manufacturing, activation & staffing business. We're living in an era of unprecedented change in retail, so we work tirelessly to understand how to understand, engage and sell to an ever evolving shopper. To do this, we bring a unique combination of people and skills to this ever-evolving industry. We are team of analysts, designers, makers, innovators and experts. We leverage any combination of these skills to help our clients solve complex problems.



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Case Studies

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Case Study

Modelorama - Retail Experience Design

By Barrows

In a saturated market full of cookie-cutter convenience stores, we re-imagined the experience of this ubiquitous chain store in Mexico in order to differentiate the brand, drive renewed interest, & bring in new shoppers.

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Case Study

Holland & Barrett - Clean & Conscious Beauty Launch

By Barrows

Designing a new store concept and vision to mark the launch of Holland & Barrett’s new Clean & Conscious Beauty positioning.

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Case Study

Prime - Brand Identity & Packaging Redesign

By Barrows

After a successful launch of Prime Bar in 2018, founders Fred & Luke realised that their positioning was too narrow. They asked Barrows to redefine their brand identity, refine their branding and assist with a relaunch into retail to a broader audience.

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Case Study

Goose Island Beer Co. - Visual Brand Identity

By Barrows

We helped Goose Island capitalise on the Craft Beer boom, supporting their growth - from local gem to a globally recognised brand, driving consistency and building visibility across markets.

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Case Study

Budweiser - FIFA World Cup

By Barrows

Barrows developed the global shopper campaign for Budweiser’s FIFA World Cup sponsorship. Through our relationship with Budweiser in local markets, we ensured it was consistently executed at scale, becoming one of the most successful campaigns for ABI UK in the last 5 years.

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Case Study

Unilever - Mens Zone

By Barrows

Reinventing the men’s grooming category in mass retail around the world, and in the process, firmly establishing Unilever as a global leader in the space.

  • Archived Case Studies